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All Journal Community Empowerment
Dita Yuspita
Universitas Muhammadiyah Bangka Belitung, Pangkal Pinang, Indonesia
Arts Humanities Education Public Health Social Sciences

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Little Amazon's ecotourism potential: Sustainable tourism development through digital marketing Muhamad Rahman Al Akbar; Mohammad Rizky; Dwi Listia Ningrum; Dita Yuspita; Kiki Ladita Febrianti; Laddy Maharani Agustin; Salmawati Salmawati; Stefani Stefani; Mega Permata Sari Kai; Yuni Dwi Maulini; Sasih Karnita Arafatun
Community Empowerment Vol 8 No 9 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10301

Abstract

Little Amazon is a tourist destination located in Jeriji Village, Toboali District, South Bangka Regency which displays natural beauty with lush forests and clean river flows with various potentials such as a source of raw material for bebilah mats, a place for baong fish and giant prawns. The recovery of the tourism sector after the Covid-19 pandemic is a complex challenge. An effective strategy is needed to overcome short-term and long-term impacts with technology as a medium for promotion, marketing and investor search. The aim of this community service is to integrate ecotourism potential in the Little Amazon using innovative technology as well as designing and implementing effective promotional and marketing strategies to increase the attractiveness of the Little Amazon as a tourist destination. This program uses methods in the form of workshops, counseling and outreach about digital marketing using digital media such as Instagram Reels, YouTube, Tiktok and Kompasiana. The result of this program is that the community is able to carry out marketing, promotion and search for investors by utilizing technology in order to improve and develop tourism with the concept of ecotourism in the industrial era 4.0.
Co-Authors Dwi Listia Ningrum Kiki Ladita Febrianti Laddy Maharani Agustin Mega Permata Sari Kai Mohammad Rizky Muhamad Rahman Al Akbar Salmawati Salmawati Sasih Karnita Arafatun Stefani Stefani Yuni Dwi Maulini