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All Journal Jurnal Mirai Management Optimal: Jurnal Ekonomi dan Manajemen
Zuripal Zuripal
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Optimizing Floral Business Sales in Bukittinggi and Surrounding Areas: A Case Study of Eunoia.um Flower Shop's Marketing Strategies Rahma Maria Sanopa; Zuripal Zuripal
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5992

Abstract

In the dynamic landscape of business, effective marketing strategies are vital for sustaining and expanding enterprises. This research focuses on the importance of marketing strategies in the context of "Toko Bunga Eunoia.um," a florist business in Bukittinggi. The study employs a comprehensive approach, integrating internal and external analyses to identify the strengths, weaknesses, opportunities, and threats (SWOT) faced by the business. The SWOT analysis leads to the formulation of alternative marketing strategies, encompassing product development, pricing incentives, promotional activities, and workforce enhancement. The research emphasizes the significance of social media platforms, such as Facebook, Instagram, and TikTok, in amplifying the visibility of the florist business and reaching a wider audience. The findings underscore the critical role of marketing in business success, particularly for small and medium enterprises (UMKM) operating in a competitive environment. Recommendations include intensifying marketing activities based on the prioritized strategies, organizing engaging events to increase local awareness, and implementing the formulated strategies with effective communication to all employees. The ultimate goal is to strengthen the marketing efforts of "Toko Bunga Eunoia.um," enhance its community presence in Bukittinggi, and ensure sustainable business growth. Keywords: Marketing Strategies, SWOT Analysis, Florist Business, Small and Medium Enterprises, Business Growth
Analisis Optimalisasi Sistem Penempatan Pegawai Negeri Sipil Berbasis Kompetensi pada Balai Pemasyarakatan Kelas II Bukittinggi Hadi Susilo; Yulihasri Yulihasri; Zuripal Zuripal
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2022): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (104.5 KB) | DOI: 10.55606/optimal.v2i2.387

Abstract

In this thesis the author discusses the Optimization Analysis of Competency-Based Civil Servant Placement System at the Class II Bukittinggi Penitentiary. This study aims to determine what factors are obstacles to the Optimization of Competency-Based Civil Service Placement System at the Class II Bukittinggi Correctional Center. The data collection technique used by the author is library research and field studies by conducting direct interviews with related parties. The results of this study indicate that the optimization of competency-based civil servant placement is very important in carrying out the duties and functions of the employees themselves and to achieve organizational goals. There are several obstacles in optimizing the placement of competency-based employees such as the formation of the Ministry of Law and Human Rights of the Republic of Indonesia that is not appropriate, competencies that are not in accordance with the needs in the field. The lack of education and training for the Bukittinggi Class II Fathers Board employees.
Pengaruh Pelatihan, Kemampuan Kerja dan Komitmen Organisasi Terhadap Kinerja Pegawai SNVT PJSA WS. IAKR Prov. Sumbar Martha Siska; Yulihasri Yulihasri; Zuripal Zuripal
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2022): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1526.909 KB) | DOI: 10.55606/optimal.v2i2.394

Abstract

This research is based on the not yet optimal performance of SNVT PJSA WS employees. IAKR Prov. West Sumatra marked by the target and the realization of the performance is not appropriate. Based on indicators of 7 targets of employee performance with targets from agency programs of 100 on average only 84% realized. Based on this, there are three factors suspected of causing this, including training, work ability and organizational commitment. This study aims to see the effect of (1) Training on the performance of SNVT PJSA WS employees. IAKR Prov. West Sumatra (2) Work ability on the performance of SNVT PJSA WS employees. IAKR Prov. West Sumatra (3) Organizational commitment to the performance of SNVT PJSA WS employees. IAKR Prov. West Sumatra 4) Training, work ability and organizational commitment have a joint effect on the performance of SNVT PJSA WS employees. IAKR Prov. West Sumatra. The population in this study were all employees of SNVT PJSA WS. IAKR Prov. West Sumatra as many as 38 people. The technique of determining the number of samples using total sampling. The data analysis technique used multiple regression by fulfilling the requirements of the classical assumption test of normality, and multicollinearity, heteroscedasticity. The results of this study indicate that (1) Training has a significant positive effect on the performance of SNVT PJSA WS employees. IAKR Prov. West Sumatra (2) Work Ability has a positive influence on the Performance of SNVT PJSA WS Employees. IAKR Prov. West Sumatra (3) Organizational commitment has a positive effect on the performance of SNVT PJSA WS employees. IAKR Prov. West Sumatra (4) Training, work ability and organizational commitment together have a positive effect on the performance of SNVT PJSA WS employees. IAKR Prov. West Sumatra.
Co-Authors Hadi Susilo Martha Siska Rahma Maria Sanopa Yulihasri Yulihasri