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All Journal Jurnal Ilmu Politik dan Komunikasi
Fikriyah, Saniyah Nabila
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Strategi Komunikasi Persuasif pada Generasi Z Menjelang Pemilihan Presiden 2024 Weninggalih, Prawiro; Fikriyah, Saniyah Nabila
JIPSI Jurnal Ilmu Politik dan Komunikasi Vol 13 No 2 (2023): JIPSi : Jurnal Ilmu Politik dan Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jipsi.v13i2.9895

Abstract

Generation Z is the generation born in 1997-2012, where this generation is considered old enough to take part in democratic parties in Indonesia. As the nation's next generation, Generation Z must be more active in contributing to politics. The current problem is their lack of contribution in this field. Generation Z can be said to be a generation that is literate in technology because it was born in an era where many gadgets or other devices have emerged that make life easier. This generation is the new generation that will take part in elections. Therefore, a good communication strategy is needed so that this generation will increase their knowledge regarding the presidential election. The purpose of this research is to increase the enthusiasm or self-awareness of Generation Z about the importance of voting in the upcoming presidential election. As a result, Generation Z must always be given education, directly or indirectly through the social media they usually use in simple and easy-to-understand language.
Co-Authors Weninggalih, Prawiro