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All Journal Jurnal Mirai Management EKONOMIKA45 Jurnal Sains dan Ilmu Terapan
Mirza Murni
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering

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Pengaruh Suasana Cafe, Harga dan Lokasi Terhadap Keputusan Konsumen Mengunjungi D’Energy Cafe di Area SPBU Lamsayuen Aceh Besar Muhammad Nazar Ilham; Amelia Amelia; Mirza Murni
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5722

Abstract

This research aims to determine the influence of cafe atmosphere, price, and location on consumers’ decisions to visit D' Energy Cafe in the Lamsayuen Gas Station Area, Aceh Besar, both simultaneously and partially. The sample size for this research was 96 respondents and was collected through questionnaires. Hypothesis testing uses multiple linear regression analysis, namely F-test (simultaneous) and t-test (partial), to determine the effect of the independent variable on the dependent variable at a confidence level of 95% (α = 0.05). The research results show that cafe atmosphere, price, and location partially influence consumers’ decisions to visit D' Energy Cafe in the Lamsayuen Gas Station Area, Aceh Besar. Then, the cafe atmosphere, price, and location variables simultaneously influence consumers’ decisions to visit D' Energy Cafe in the Lamsayuen gas station area, Aceh Besar. In this context, price has the most dominant influence on consumers’ decisions to visit D' Energy Café in the Lamsayuen gas station area, Aceh Besar. Keywords: Cafe atmosphere, Price, Location, Consumer Decisions
Pengaruh Fasilitas, Word of Mouth, dan Promosi Media Sosial terhadap Keputusan Generasi Milenial dalam Memilih Tempat Berolahraga di New Raja Gym Banda Aceh Ariq Alfarisi; Amelia Amelia; Mirza Murni
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5231

Abstract

Advances in information technology have brought about major changes in marketing strategies and consumer behavior. The millennial generation, who are active users of social media, are increasingly selective in choosing where to exercise, influenced by factors such as facilities, promotions, and word of mouth. This trend can be seen at New Raja Gym in Banda Aceh, which offers modern facilities and  variety of exercise programs to attract millennials to a healthy lifestyle. The objective of this study is examine and analyze the influence of Facilities, Word of Mouth, and Social Media Promotions on the decision to choose place to exercise among millennials at New Raja Gym in Banda Aceh. The sample size for this study was 78 respondents. Research data was collected through questionnaires and documentation studies. Hypothesis testing using multiple linear regression analysis, F test (simultaneous) and t test (partial) is intended to determine the effect of independent variables on dependent variables at confidence interval of 95% (α = 0.05). The results of the study show that simultaneously, the variables of Facilities, Word of Mouth, and Social Media Promotion influence the decision to choose place to exercise among Millennials at New Raja Gym in Banda Aceh. Then, partially, Facilities and Word of mouth Social Media Promotion influence the decision to choose place to exercise among Millennials at New Raja Gym in Banda Aceh City. Meanwhile, Social Media Promotion does not influence the decision to choose a place to exercise among Millennials at New Raja Gym in Banda Aceh City.
Pengaruh Online Costumer Review, Harga dan Kualitas Produk terhadap Keputusan Pembelian Kopi Gayo Arabika Melalui Market Place : (Studi pada Masyarakat Kota Banda Aceh) Ari Arsadi; Zulkifli Umar; Mirza Murni
Jurnal Sains dan Ilmu Terapan Vol. 8 No. 2 (2025): Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jsit.v8i2.1214

Abstract

This study aims to analyze the influence of Online Customer Reviews, price, and product quality on the purchasing decisions of Gayo Arabica coffee through online marketplaces, with a case study on the residents of Banda Aceh City. The research is motivated by the growing use of digital platforms, which has shifted consumer behavior from traditional to online purchasing. Data were collected through questionnaires distributed to 96 respondents, selected using a non-probability sampling technique with an accidental sampling approach. The results show that partially, Online Customer Reviews, price, and product quality each have a significant influence on purchasing decisions. Specifically, Online Customer Reviews significantly affect consumer trust, price sensitivity, and product perception. Furthermore, product quality plays a crucial role in determining customer satisfaction and loyalty. Simultaneously, these three variables also significantly affect consumer purchasing decisions when combined. These findings imply that Gayo Arabica coffee business actors should pay attention to customer reviews, apply competitive pricing, and maintain product quality to enhance online purchasing decisions.
Co-Authors Amelia Amelia Ari Arsadi Ariq Alfarisi Muhammad Nazar Ilham Zulkifli Umar