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All Journal Jurnal Mirai Management
Yudi Prayoga
Department of Management, Faculty of Economics and Business, Universitas Labuhanbatu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kepemimpinan, Penghargaan Terhadap Disiplin Kerja Dengan Komitmen Organisasi Sebagai Mediasi Dinas Ketenagakerjaan Kabupaten Labuhanbatu Indah sanaya ritonga; Yudi Prayoga; Abd. Halim
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.6156

Abstract

This study aims to analyze and examine the influence of leadership and motivation on work discipline and organizational commitment. The research was conducted at the Labuhanbatu District Labor Office, the research used quantitative methods with data processing through observation, interviews, observations and questionnaires with a total of 69 respondents, with validity and reliability testing, linear regression and t testing and hypothesis testing. from research able to explain commitment as a moderating variable on the indirect influence of leadership variables and respect for work discipline at the Labuhanbatu District Labor Office. Keywords: Leadership, Motivation, Organozational Commitment, Discipline
Pengaruh Harga,Word Of Mouth,Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Usaha Umkm Nasi Goreng Simpang Rantau Lama Jalan Ahmad Yani Rantau Prapat Abdul Hamid; Yudi Prayoga; Pitriyani Pitriyani
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.6157

Abstract

This study aims to analyze the effect of price, word of mouth, promotion and product quality on product purchasing decisions for UMKM business of Nasi Goreng Simpang Rantau Lama Jalan Ahmad Yani Rantau Prapat. This type of research is quantitative. Data collection techniques used in this research are observation, documentation and questionnaires using a Likert scale. The population contained in this study are consumers, amounting to 100 people. Samples were taken using the slovin formula. Thus, all populations become research objects, namely as many as 100 people. The results showed that price, promotion and product quality simultaneously had a positive and significant effect on product purchasing decisions for small and medium-sized fried rice businesses at Simpang Rantau Lama Jalan Ahmad Yani Rantau Prapat. Meanwhile, the Word Of Mounth variable has no positive but significant effect on product purchasing decisions for the Umkm Fried Rice Business at Simpang Rantau Lama Jalan Ahmad Yani Rantau Prapat. The R Square value from the analysis of the coefficient of determination is 0.758, meaning that employee performance can be explained by the variable price (X1), word of mount (X2), promotion (X3) and product quality (X4) of 75.8%, while the remaining is 24. 1% can be explained by other variables not examined in this study. Keywords: Price, Word Of Mouth, Promotion, Product Quality, Purchase Decision
Peran Manajemen Keuangan Dalam Meningkatkan Kinerja Bisnis Umkm Di Labuhanbatu Diyana Diyana; Yudi Prayoga
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.6153

Abstract

This study aims to examine and analyze the role of financial management in SMEs in Labuhanbatu in improving business performance. Data taken based on a number of Umkm Labuhanbatu actors. This research was carried out directly with field surveys to provide questionnaires and interviews to MSMEs. The analytical method used is the quantitative method, with the results showing that the role of financial management both simultaneously and partially has a positive and significant effect on improving the business performance of MSMEs in Labuhanbatu. Keywords: Financial Management, MSMEs, Business Performance
Co-Authors Abd. Halim Abdul Hamid Diyana Diyana Indah sanaya ritonga Pitriyani Pitriyani