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All Journal Economics and Digital Business Review Jurnal Akuntansi AKTIVA
Nina Anggraini Anandah
Universitas Muhammadiyah Gresik
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PERENCANAAN ANGGARAN DAN KUALITAS SUMBER DAYA MANUSIA TERHADAP EFEKTIVITAS KINERJA PEMERINTAH DAERAH KABUPATEN GRESIK Nina Anggraini Anandah; Muhammad Aufa
Jurnal Akuntansi AKTIVA Vol. 4 No. 1 (2023): APRIL
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/akuntansi.v4i1.3608

Abstract

This research aims to examine the effect of budget planning and the quality of human resources on the effectiveness of the performance of the local government of Kabupaten Gresik.The sample in this study were regional apparatus organizations in Kabupaten Gresik, based on the purposive sampling method obtained 24 OPD. In this study the data were processed using SPSS with multiple linear regression. The method of testing the hypothesis uses a significance level of 5%. The result showed the budget planning has a significant effect on the effectiveness of government performance. While the quality of human resources has no significant effect on the effectiveness of government performance
Pengaruh Kualitas Produk Dan Desain Produk Terhadap Keputusan Pembelian Skincare Shomethinc Bagi Mahasiswa Universitas Muhammadiyah Gresik Nina Anggraini Anandah; Umu Afifah; Vindy Widia Agustianis
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1077

Abstract

In Indonesia, various skincare brands are starting to grow rapidly with various different variants for various users' skin needs. Somethinc is a local brand that has succeeded in penetrating the skincare industry, founded by Iren Ursula in March 2019. Somethinc products have a marketing strategy that attracts consumers from various circles. Product quality is important for all companies considering that the products produced can compete in the market. Product design itself is one of the main elements that makes consumers consider purchasing an item. This research was conducted to analyze product quality and product design in relation to purchasing decisions. research using Quantitative Causal data analyzed using multiple linear regression analysis which shows that product quality and product design have a significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, and product design has a positive and significant effect on purchasing decisions.
Co-Authors Muhammad Aufa Umu Afifah Vindy Widia Agustianis