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All Journal Engagement: Jurnal Pengabdian Kepada Masyarakat
Isna Istiqomah
Universitas Islam Nahdlatul Ulama Jepara
Religion Arts Humanities Education Social Sciences

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Packaging and Branding Strategy to Increase the Competitiveness of Bolu Jadul Business in Bulungan Village, Jepara Isna Istiqomah; Hefied Adibatul Husna; Khofifatul Lubaba; Ahmad Saefudin; Hudi Hudi
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2021): May 2021
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/engagement.v5i1.655

Abstract

This community development focuses on increasing the competitiveness of partners in the home industry-based processed cake business. The subject of devotion leads to the development of product quality with various innovations. The goal is including the lack of innovation in the marketing process, cake production is still fluctuating and tends to decline, and the appearance of product packaging is very simple. The Team uses Participatory Action Research (PAR) as an approach. In a participatory manner, the service team encourages partners to take transformative actions through various activities. As a result, in the production sector, partners have succeeded in marketing Jadul Bolu cake products with online and offline systems. In the field of business management, partners are trained to make packaging or labeling of Bolu Jadul cakes. In the field of marketing, partners utilize internet technology through the use of social media, Instagram.
Co-Authors Ahmad Saefudin Hefied Adibatul Husna Hudi Hudi Khofifatul Lubaba