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All Journal SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Ilmiah Edunomika (JIE)
Mustika Sufiati Purwanegara
Bandung Institute of Technology
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Factors Affecting Purchase Intention on Roasted Coffee Beans (Study Case: Caracal Coffee Roasters) Rizha Al Fajri; Mustika Sufiati Purwanegara
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 7, No. 2, June 2023
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i2.93-108

Abstract

This research investigates the effect of product attributes, brand awareness, advertising, sales promotion, and Word of mouth on coffee products' purchase intention. In this case, the coffee products used are Caracal coffee roasters. This research conducted preliminary interviews and a questionnaire for gathering the data. Then, the data is analyzed using narrative analysis for the data from the interview and SEM (structural equation modeling) for the data from the questionnaire. Based on the results of the interviews, most of the respondents agree that Price, Origin, Post-harvest process, and Tasting notes are the essential attributes of coffee beans for consumers. Based on the SEM analysis, all five variables, except advertising, significantly influence the Caracal coffee roaster products. Future studies should pursue more variables, especially digital marketing factors and influencers done massively in this era.
Systematic review: Developing a Conceptual Framework for the Factors Affecting Social Capital Sinta Sinta; Mustika Sufiati Purwanegara
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.12648

Abstract

Research on a variety of capital-related topics has advanced within the past ten years. Previous studies on this subject have mostly focused on the economic performance of businesses, nations, and regions. However, more and more studies are addressing the impact of social capital on the development of human capital. This study is to investigate the factors affecting the rise in social capital over the previous five years and suggest future research paths through bibliometric analysis. This article reviews 246 papers from 2019 to 2023 in order to rectify this shortcoming. The papers we chose were from an English-language database of essays that were indexed by Scopus. Using a bibliometric approach, we combed through fieldwork and literature on the evolution of collaboration. The relationship between collaboration, knowledge sharing, co-creation of shared values, and social capital is identified as one of the key findings of this research. Therefore, this can add variety to the upcoming agenda. As nodes are not directly connected to the network, it is preferable to use small nodes still attached to the main research or future research directions.
Co-Authors Rizha Al Fajri Sinta Sinta