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All Journal Journal of Economic, Bussines and Accounting (COSTING)
Nur Adzkia Nabila
Universitas Nasional
Economics, Econometrics & Finance

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Pengaruh Kualitas Produk, Harga Dan Promosi Terhahadap Keputusan Pembelian Minuman Nu Greantea Nur Adzkia Nabila; Suadi Sapta Putra; Kumba Digdowiseiso Digdowiseiso
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.8234

Abstract

This study aims to analyze how much influence product quality, price and promotion have on purchasing decisions. This type of research uses a quantitative descriptive method. The information collection method that was tried was using a closed questionnaire to 100 respondents assisted by using the SPSS version 26 program to get the results of the decision to buy nu greantea drinks. The results of the analysis in this study prove that each variable has a significant influence on the dependent variable, namely purchasing decisions. With the results of this study, nu greantea drinks can reach more consumers. Keywords: Product Quality, Price and Promotion, Purchase Decision.
Co-Authors Kumba Digdowiseiso Digdowiseiso Suadi Sapta Putra