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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING)
Neneng Nurlaela Arief
Institut Teknologi Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Digital Marketing Strategy Formulation For Distributor-Based Company Using Digital Customer Journey Approach (Study Case: PT Barca Trios Chemindo) Naufal Afaf; Neneng Nurlaela Arief; Iwan Setiawan
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9074

Abstract

The research objectives is to identify critical touchpoint (s) of digital customer journey in PT BTC marketplace channel strategy, to discover the result of current PT BTC digital customer journey feedback, to give recommendation in digital marketing strategy to improve PT BTC digital customer journey, and to give supporting strategy to enhance PT. In this research, data collection methods will be using qualitative data from Primary Data and Secondary Data. This research found 5 critical touchpoints of digital customer journey in PT BTC marketplace channel strategy, like Awareness, Appeal, Ask, Act, Advocate. Current marketplace channel strategy is effective to catch new B2B customers but less effective to retain their consistency to buy via online transaction. From this finding research, the best suitable digital marketing strategy that fit to PT BTC customer journey is creating and establishing website and improving its system to become modify-website that enabled to e-commerce facilities. The supporting strategy to establishing website marketing strategy is purposing new company’s marketing division structure to delegate workload better, more effective and more efficient.
Utilizing Disclosure Analysis to Bridge ESG Implementation Gaps: A Study Case PT XCXIND Ade Rochman HN; Neneng Nurlaela Arief
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7961

Abstract

The rise of sustainability goals globally has placed the Environmental, Social and Governance (ESG) framework as a crucial benchmark in measuring corporate performance. This study evaluates the ESG implementation and compliance of PT XCXIND, a major player in Indonesia's nickel industry, which plays a pivotal role in the advancement of clean energy. Through content analysis of the sustainability report issued by PT XCXIND in 2023, and ESG ratings issued by Sustainalytics, LSEG, S&P Global, and SRI-KEHATI, complemented by interviews with experts, this study identifies achievements and areas of improvement in ESG practices. PT XCXIND has shown excellence in environmental initiatives, such as the use of renewable energy, reduction of carbon emissions and biodiversity conservation. However, there are still some challenges in terms of social equity and governance such as stakeholder engagement and governance transparency. This study proposes strategic recommendations to improve ESG performance by focusing on sustainable innovation, carbon management, social responsibility and improved governance. Strengthening these areas will improve PT XCXIND's ESG rating, increase investor confidence and support long-term sustainability goals.
Co-Authors Ade Rochman HN Iwan Setiawan Naufal Afaf