Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Mantik
Hepiyanto Hepiyanto
Sekolah Tinggi Ilmu Ekonomi YAPAN, Indonesia
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Employer branding: Strategic steps to reduce turnover intention Melanny Methasari; Hepiyanto Hepiyanto
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4666

Abstract

This research aims to examine the influence of employer branding based on its aspects on turnover intention. The population was taken from employees at PT. YMPI Pasuruan at staff level, both permanent employees and contract employees (PKWT) using a quota purposive sampling technique with the Slovin formula with a margin of error of 0.05, obtained 68 employees as sampling. The results of the regression analysis show that the probability value is less than 5% (p<0.05), which shows that all aspects of employer branding, including interest value, social value, economic value, development value and applicant value, have a significant effect on turnover intention. Likewise, partial testing resulted in the results that all aspects of employer branding have a negative and significant effect on turnover intention, which means that the higher the effect of employer branding, as well as the aspects therein, the more it can reduce employee turnover intention. So it can be concluded that interest value, social value, economic value, development value, and applicant value simultaneously or partially have a negative and significant effect on employee turnover intention at PT. YMPI, both permanent employees and contract employees or prospective employees
Co-Authors Melanny Methasari