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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) SOLUSI
Andhy Tri Adriyanto
University Of Semarang
Economics, Econometrics & Finance Social Sciences Other

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PENGARUH PENDIDIKAN KEWIRAUSAHAAN DAN MOTIVASI BERPRESTASI TERHADAP MINAT BERWIRAUSAHA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SEMARANG Andhy Tri Adrianto; Anitiyo Soelistiyono; Nyayu Nurkomalasari
Solusi Vol 17, No 2 (2019)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (569.639 KB) | DOI: 10.26623/.v17i2.1457

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui Pendidikan Kewirausahaan dan pengaruh Motivasi Berprestasi Kepentingan Mahasiswa Wirausaha Fakultas Ekonomi Universitas Semarang. Lokasi penelitian ini laksanakan di Fakultas Ekonomi Universitas Semarang.Adapun populasinya adalah siswa kelas sore angkatan 2017/2018 Manajemen Fakultas Ekonomi Semester II, sebanyak 314 mahasiswa Universitas Semarang. Sampel yang diambil adalah 176 responden. Sumber data digunakan dari data primer dan data sekunder. Jenis penelitian ini adalah kuantitatif. Metode pengumpulan data menggunakan kuesioner, observasi dan wawancara. Analisis data dalam penelitian ini menggunakan Analisis Regresi Linear Berganda dan uji asumsi klasik menggunakan aplikasi program SPSS ver 18 for windows. Teknik pengambilan sampel Purposive random samplingBerdasarkan hasil pengujian goodness of fit dari dua variabel independen yang diuji secara individual pengaruh yang paling dominan terhadap minat berwirausaha di Universitas Semarang adalah pendidikan kewirausahaan (dengan koefisien 0,646). Variabel dominan kedua yang mempengaruhi minat berwirausaha di Universitas Semarang adalah motivasi berprestasi (dengan koefisien 0,251). Pendidikan Kewirausahaan mempengaruhi Minat Wirausaha, nilai hitung yang tinggi adalah Berani Mengambil Risiko 0,942, untuk itu perlu dipertahankan sehingga dengan saran untuk perbaikan, siswa dapat lebih baik dalam meningkatkan prestasi belajar wirausaha mereka. Indikator lain seperti, inovasi dengan rhitung 0,907 perlu ditingkatkan. Motivasi berprestasi tidak mempengaruhi minat berwirausaha, Harapan suatu tugas dilihat oleh responsivitas subjek, dengan hitungan 0,746, siswa harus diberikan soft skill training agar lebih jelas dalam melihat potensi yang ada di dalam dirinya, nilai terhitung tinggi r adalah upaya untuk berhasil 0,885, untuk itu perlu dipertahankan sehingga dengan upaya ini siswa dapat lebih meningkatkan keterampilan lunak mereka. Indikator lain, motif untuk mengatasi hambatan dan keterlibatan ego individu dalam tugas dengan rasio yang dihitung 0,811 dan 0,847, perlu dievaluasi dengan benar.Kata kunci :                Pendidikan Kewirausahaan, Motivasi Berprestasi, Minat dalam Kewirausahaan
THE IMPACT OF ONLINE CUSTOMER REVIEWS AND ONLINE CUSTOMER RATINGS TOWARDS PURCHASING INTENTION THROUGH CONSUMER BRAND PERCEPTION AS AN INTERVENING VARIABLE Andhy Tri Adriyanto; Agus Prasetyo; Sudarmin Sudarmin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.8402

Abstract

The internet cause modern lifestyle underwent immense growth, even more online media has penetrated to the food business. This study aims to determine the impact of online customer review and online customer rating towards purchasing intention through consumer brand perception as an intervening variable. The population of this study was online food customers in Semarang city with 96 respondents. Data was taken from two sources, namely primary data and secondary data. This study used quantitative method. Sample was taken by using non-probability sampling technique with purposive sampling method. The collected data was analyzed using Structural Equation Modeling (SEM) with SmartPLS version 3.2 software. This study obtained several findings. First, online customer review and online customer rating had a significant effect on consumer brand perception. Second, online customer review, online customer rating and consumer brand perception had a significant effect on purchasing intention. The mediation test showed that consumer brand perception variables can mediate between the effects of online customer reviews and online customer ratings on purchasing intention.
THE EFFECT OF ONLINE CUSTOMER REVIEW TOWARDS PURCHASING INTENTION THROUGH BRAND PERCEPTION AS INTERVENING VARIABLE ON SHOPEE FOOD USERS Andhy Tri Adriyanto; Agus Prasetyo; Hendra Wijaya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6491

Abstract

Nowadays, internet has evolved into people lifestyle, including online shopping that has penetrated in selling food. This study aims to determine the effect of online customer review on purchasing intention with brand perception as an intervening variable. The target of this study was Shopee users that located in Semarang City. The population of this study covered Shopee users in Semarang City with 96 respondents as sample. Research data was taken from two sources, namely primary data and secondary data. This is categorized as quantitative research with census technique sampling. Data that had been collected was analyzed using Structural Equation Modeling (SEM) with SmartPLS version 3.2 software. The results of this study shows that Online Customer Review has a significant effect on Brand Perception and Purchasing Intention, while Brand Perception has a significant effect on Purchasing Intention. Brand Perception variables was able to mediate the relationship between the effect of Online Customer Review towards Purchasing Intention.
Co-Authors Agus Prasetyo Anitiyo Soelistiyono Hendra Wijaya Nyayu Nurkomalasari Sudarmin Sudarmin