Sri Mulyono
Institut Daarul Qur'an Jakarta

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VALUE CHAIN ANALYSIS IN INDOMARET RAWA SIMPRUG KEBAYORAN LAMA Sri Mulyono; Shintia Nuraprila; Hanifa Hana Kamila; Nadira Awalia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6385

Abstract

The value chain is a tool for analyzing competitive advantages and creating the right technology to enhance those advantages. In this article, the value chain is used to analyze the small retail market industry. Retail is the end point of all activities in the distribution channel that connects producers and consumers to sell a product or Service. The retail store used for the analysis is Indomaret Rawa Simprug which is located in Kebayoran Lama. The research method used is descriptive, using raw data obtained through field observations, interviews and recording. The results of the analysis obtained to increase competitive advantage is to increase product variety because it will make it easier for customers to find what they are looking for. Beyond that, the focus is on maximizing the existing community by meeting their every need. What needs to be maintained and improved is to expand the dealer network because with the increase in the number of dealers, products will get cheaper prices and will change the selling price of products, store appearance, use of technology, detailed SOPs and customer Service.
Peningkatan Keputusan Berinvestasi melalui Literasi Keuangan pada Generasi Z sebagai Upaya Persiapan Resesi 2023 Sri Mulyono; Mohammad Sawir; Bambang Surahman; Erna Hendrawati; Nurhidayati Nurhidayati
Jurnal Akuntansi dan Pajak Vol 23, No 2 (2023): JAP : Vol. 23, No. 2, Agustus 2022 - Januari 2023
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i2.7297

Abstract

The 2023 recession is currently a hot topic of discussion, especially in economic discussion forums. The 2023 recession requires efforts to prevent and reduce risks so that the impact is not too pronounced, especially for Generation Z from middle to lower economic families who are certainly very affected. This study aims to test and analyze the improvement of investment decisions through financial literacy in generation z as an effort to prepare for the 2023 recession. This research is a quantitative study by distributing questionnaires to respondents. The sample of this research is 100 generation Z whose sampling is done randomly. The questionnaire used has been tested for validity and reliability. The investment decision variable is measured by indicators of the level of expected return, the level of risk and the relationship between return and risk. While the financial literacy variable is measured by indicators of basic knowledge of financial management, credit management, savings and investment management. The data collected were analyzed by simple linear regression using SPSS version 23. The results of this study indicate that financial literacy has a positive and significant impact on the investment decisions of generation z, especially as an effort to prepare for the 2023 recession. These findings explain that if generation z wants to improve decisions In investing, Generation Z must also improve their financial literacy.