Tria Rosana Dewi
Agribusiness Study Program, Faculty of Agriculture, Islamic University of Batik Surakarta

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DETERMINATION OF AGROINDUSTRY DEVELOPMENT STRATEGY FOR SMALL AND MEDIUM ENTERPRISE CLUSTERS OF REGIONAL EXCELLENCE BASED ON LOCAL AGRICULTURAL RESOURCES TO SUPPORT THE ECONOMY IN WONOGIRI REGENCY Irma Wardani; Tria Rosana Dewi; Wahyu Tulus Nugroho
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11660

Abstract

In supporting the government's progress and future development, it is necessary to make the agricultural sector-based industry Small and Medium Enterprises the leading sector in the development of a region. Wonogiri Regency is one of the regencies in Central Java that has enough potential to develop Small and Medium Enterprise agroindustry. The objectives of this study are 1) to determine the internal and external factor environment in the Agroindustry Small and Medium Enterprise Leading Cluster and 2) to select alternative strategies for business actors using the methods used in the IFE and EFE Matrices, SWOT Analysis, and QSPM. The results of the study are 1) the strategies used are market penetration strategies, market development, and product development, and 2) the selected strategy is market development. Strategies that can be used in market development in cashew clusters are 1) utilization of information technology, 2) expanding the network/marketplace, 3) revitalization of cashew crops, and 3) training of human resources to increase productivity. Keywords: Development, Agroindustry, Cashew Cluster, SWOT, QSPM
FEASIBILITY ANALYSIS OF DRAGON FRUIT (Hylocereus polyrhizus) FARMING IN THE ORGANIC VILLAGE OF BEJI VILLAGE, WONOGIRI REGENCY Tria Rosana Dewi; Irma Wardani; Umi Nur Solikah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11626

Abstract

Dragon fruit plants are one of the horticultural products that are included in international commodities. Since entering the mid-2000s, dragon fruit has multiplied in various regions in Indonesia. Dragon fruit is one of the commodities whose prospects are increasing in the market. The increasing demand and consumption of dragon fruit cause the need for ways to increase productivity in several production centers. This study aimed to determine the feasibility of dragon fruit farming. The research was conducted in the Organic Village of Beji Village, Wonogiri Regency, with a descriptive method. The data analysis used were farming costs, revenue, income, and feasibility. Organic dragon fruit farming costs with a land area 1000m2 in the first year amounted to Rp.17,470,000, in the second year, amounted to Rp. 4,660,000, and in the third year, amounted to Rp. 3,370,000. Organic dragon fruit farming revenue with a land area 1000m2 in the first year amounted to Rp. 2,304,000, in the second year, amounted to Rp. 11,520,000, and in the third year, amounted to Rp. 10,800,000. The income level of organic dragon fruit farming with a land area of 1000m2 in the first year amounted to Rp. 15,166,000, in the second year amounted to Rp. 6,860,000, and in the third year, it amounted to 7,430,000. The feasibility of organic dragon fruit farming with a land area of 1000m2 in the first year amounted to -0.87, in the second year amounted to 1.48, and in the third year amounted to 2.20. Keywords: Farming, Feasibility, Dragon Fruit, Organic