Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Syafrullah Syafrullah
STIE Petiba Pangkalpinang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect Of Service Quality And Location On Customer Satisfaction Of Warkop Papa Pangkalpinang Syafrullah Syafrullah; M Makrus
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6435

Abstract

This study aims to determine the effect of service quality and location on customer satisfaction at warkop Papa Pangkalpinang. This type of research is an explanatory research with a quantitative approach and uses a survey method conducted on 100 customers of Pangkalpinang Warkop Papa. Sampling used nonprobability sampling method with purposive sampling technique. Data processing is done by using several linear regression analysis tools. Based on hypothesis testing, t test results show that promotion and service quality have a significant simultaneous effect on customer satisfaction.
Co-Authors M Makrus