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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Cakrawala: Jurnal Pengabdian Masyarakat Global Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Erni Dwi Zulfarida Solihiyah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengembangan UMKM Melalui Pendekatan Analisis SWOT di RW 02 Kelurahan Medokan Semampir, Kota Surabaya Devannya Bella Tessa Aprilia; Reziani Novendra; Erni Dwi Zulfarida Solihiyah
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 3 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i3.1348

Abstract

Pembangunan di era globalisasi banyak bergantung pada sektor ekonomi sebagai tolak ukur keberhasilan pemerintah. Peran masyarakat dalam pembangunan negara khususnya dalam pembangunan ekonomi adalah usaha mikro, kecil dan menengah (UMKM). Analisis SWOT adalah cara yang tepat untuk memecahkan masalah manajemen pemasaran. Analisis ini didasarkan pada logika memaksimalkan kekuatan (strengths) dan peluang (opportunities), tetapi secara bersamaan dapat meminimalkan kelemahan (weaknesses) dan ancaman (threats). Metode penelitian ini dilakukan dengan metode survei dengan wawancara dan kuesioner pada pelaku UMKM yang ada di Kelurahan Medokan Semampir khususnya di RW 02. Pengumpulan data dilakukan dengan menyebarkan kuesioner serta melakukan wawancara secara langsung kepada pelaku usaha UMKM. Setiap Pelaku UMKM tentu memiliki kekurangan dan kendala dalam menjalankan usahanya masing-masing. Didapatkan 4 permasalahan yang ada yakni kurangnya penguasaan teknologi, belum menggunakan branding produk, belum menggunakan e-payment, dan lokasi UMKM belum terdaftar pada Google Maps.
Penerapan Digital Branding Melalui Pendekatan Penyuluhan, Pelatihan, dan Pendampingan Bagi Pelaku UMKM Kelurahan Medokan Semampir Erni Dwi Zulfarida Solihiyah; Ika Sari Tondang
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2023): Agustus : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i3.266

Abstract

Development in the current era of globalization is highly dependent on the economic sector. The role of communities in economic development lies in the advancement of Micro, Small, and Medium Enterprises (MSMEs). MSMEs can also absorb labor, thereby improving the welfare of the community. Medokan Semampir Subdistrict has an active MSMEs activity.but MSMEs in Medokan Semampir Subdistrict also face challenges in managing their businesses, especially regarding technological mastery and the lack of product branding implementation. In response to these issues, an intervention was implemented through educational sessions, training programs, and mentoring sessions focused on Digital Branding, specifically encompassing copywriting and product photography
THE INFLUENCE OF MARKETING MIX ON SATISFACTION AND LOYALTY OF RICE CUSTOMERS AT PT. KOMODITI TANI INDONESIA Erni Dwi Zulfarida Solihiyah; Sri Widayanti; Mirza Andrian Syah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12793

Abstract

Customers are the most crucial aspect of running a business, so companies need to maintain customer satisfaction. Customers who are satisfied with a product will generally have a loyal attitude towards that product. This research aims to analyze the influence of the marketing mix on customer satisfaction, customer loyalty, and rice customer loyalty at PT. Komoditi Tani Indonesia. The sampling method uses accidental sampling with a total of 68 respondents. The analysis used is SEM-PLS with the WarpPLS 8.0 program. The research results show that product, price, location, and employee variables have a significant effect on customer satisfaction. Product variables, price, location, physical facilities, and customer satisfaction significantly affect customer loyalty. The customer satisfaction variable mediates the relationship between product, price, and location variables on customer loyalty
Co-Authors Devannya Bella Tessa Aprilia Ika Sari Tondang Mirza Andrian Syah Reziani Novendra SRI WIDAYANTI