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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Indriani Indah Astuti
Politeknik Negeri Sriwijaya
Economics, Econometrics & Finance

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ANALYSIS OF TOURISM MARKETING STRATEGIES ON TOURIST VISITS TO PAGARALAM CITY Indri Ariyanti; Fithri Selva Jumeilah; Indriani Indah Astuti; Riana Mayasari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.7000

Abstract

Technological development has changed the social order in society. Several countries are starting to lead to the 5.0 industrial revolution. Technological transformation brings society to digital civilization in almost all aspects of life. This study aimed to analyze the influence of Content Marketing and e-WOM on Revisit Intention. Through a quantitative research approach, the population of this study was people who had visited tourist destinations in Pagar Alam City with a total of 120 respondents. Data were collected by distributing questionnaires to respondents. Based on the results, Content Marketing and e-WOM simultaneously had a significant influence on Revisit Intention. However, partially, the Content Marketing variable had no significant influence on revisit intention. Meanwhile, e-WOM turned out to have a significant influence on Revisit Intention partially. This is because there are other more influential variables than the two variables in this study.
Co-Authors Fithri Selva Jumeilah Indri Ariyanti Riana Mayasari