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All Journal Jurnal Proaksi International Journal of Economics, Business and Accounting Research (IJEBAR)
Indriani Indah Astuti
Politeknik Negeri Sriwijaya
Economics, Econometrics & Finance Education

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ANALYSIS OF TOURISM MARKETING STRATEGIES ON TOURIST VISITS TO PAGARALAM CITY Indri Ariyanti; Fithri Selva Jumeilah; Indriani Indah Astuti; Riana Mayasari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.7000

Abstract

Technological development has changed the social order in society. Several countries are starting to lead to the 5.0 industrial revolution. Technological transformation brings society to digital civilization in almost all aspects of life. This study aimed to analyze the influence of Content Marketing and e-WOM on Revisit Intention. Through a quantitative research approach, the population of this study was people who had visited tourist destinations in Pagar Alam City with a total of 120 respondents. Data were collected by distributing questionnaires to respondents. Based on the results, Content Marketing and e-WOM simultaneously had a significant influence on Revisit Intention. However, partially, the Content Marketing variable had no significant influence on revisit intention. Meanwhile, e-WOM turned out to have a significant influence on Revisit Intention partially. This is because there are other more influential variables than the two variables in this study.
Environmental, Social, and Governance (ESG) dan Implikasinya terhadap Keberlanjutan Keuangan Perusahaan Jovan Febriantoko; Kartika Rachma Sari; Indriani Indah Astuti; Selimarsela; Adinda Annisa Avariza; Sabin Prastio
Jurnal Proaksi Vol. 12 No. 4 (2025): Oktober - Desember
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jpk.v12i4.8110

Abstract

Main Purpose - This study aims to analyze the effect of the Environmental, Social, and Governance (ESG) Score on financial performance and bankruptcy risk in banking and mining sector companies in Indonesia.Method - This research employs a quantitative approach using simple linear regression analysis to examine the relationship between ESG Score, financial performance, and bankruptcy probability. Secondary data were collected from annual and sustainability reports of companies listed on the IDX 2022–2023 period, with a total population and sample of 206.Main Findings - The ESG Score does not have an effect on any indicators of financial performance or bankruptcy risk. The corporate financial performance and stability are more strongly influenced by factors other than ESG. Theory and Practical Implications - The findings reinforce the Legitimacy Theory and Stakeholder Theory, suggesting that ESG serves primarily as a means of gaining social legitimacy rather than an economic driver. Policymakers, regulators, and corporations should strengthen ESG implementation through enhanced data transparency and sustainability incentives to ensure that ESG practices have a tangible impact on financial and business performanceNovelty - This study contributes by integrating a simultaneous examination of ESG Scores, profitability, and bankruptcy risk within the empirical context of Indonesia’s banking and mining sectors, an area that has received limited attention in previous research.
Co-Authors Adinda Annisa Avariza Fithri Selva Jumeilah Indri Ariyanti Jovan Febriantoko Kartika Rachma Sari Riana Mayasari Sabin Prastio Selimarsela