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All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi RESLAJ: Religion Education Social Laa Roiba Journal
Larissa Diva Nabilah
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Analisis Strategi Marketing dalam Meningkatkan Volume Penjualan pada Es Teh Indonesia di Cabang Sepanjang, Kab. Sidoarjo Larissa Diva Nabilah; Budi Prabowo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.1369

Abstract

This research was conducted with the aim of understanding the marketing strategies used by Es Teh Indonesia in Sepanjang Branch, Sidoarjo Regency, with a focus on increasing sales volume. This research adopted a descriptive qualitative approach as the methodology. The research location includes Es Teh Indonesia Sepanjang Branch, Sidoarjo Regency, and the participants involve the owner, employees, and consumers of the branch. The data analysis approach applied in this research is SWOT analysis, which is implemented through EFAS and IFAS tables. The results of the research analysis using IFAS and EFAS, the Indonesian Ice Tea business in Sepanjang Branch, Sidoarjo Regency has a strength factor with a total score of 2.73, while the weakness factor gets a total score of 0.40. Opportunities receive a total score of 1.85 and threats have a total score of 0.45. Based on the results of the SWOT diagram, Es Teh Indonesia is in quadrant 1, which supports an aggressive strategy (Growth oriented strategy). By referring to the SWOT diagram and matrix, the resulting strategy is the SO strategy because it has the highest score. The SO strategy supports aggressive growth (growth-oriented strategy). During the growth phase, the company can implement various strategies to maintain market growth.
Penyuluhan Tentang Pentingnya Inovasi dan Kemasan dalam Penerapan Digital Marketing di Era Revolusi Industri 4.0 pada UMKM di Desa Ngepoh Larissa Diva Nabilah; Sonja Andarini
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.174

Abstract

Utilizing digital marketing in the industrial era 4.0 can become a new strategy in product marketing activities, by making it easier for businesses to monitor and provide for the needs and wants of potential consumers. On the consumer side, digital marketing is a medium that can make it easier to find a product. Ngepoh Village, Dringu District, has a lot of potential, including in the economic sector. This can be seen from the many MSMEs operating in Ngepoh Village. However, their marketing efforts are still limited and use conventional methods. Therefore, MSMEs in this village need training on the importance of utilizing digital marketing so that their marketing system can be improved. The aim of this counseling is to help MSMEs reach a wider market and increase their sales. In its implementation, this activity uses two methods, namely socialization regarding digital marketing and assistance in upgrading the packaging of MSME players. In socialization activities include product introduction, marketing strategy, and packaging design. The approach used involves training in the form of socialization and tutorials on creating accounts on digital platforms and managing digital media. The results of this activity suggest the need to provide regular guidance in order to optimize digital marketing strategies and increase MSME business sales. With ongoing assistance, it is hoped that MSMEs can continue to take advantage of the potential of digital marketing in an effective and sustainable manner to achieve success in marketing their products
Co-Authors Budi Prabowo Sonja Andarini