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All Journal Interaksi : Jurnal Ilmu Komunikasi Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Asfira Rachmad Rinata
Program Studi Ilmu Komunikasi, Universitas Tribhuwana Tunggadewi Malang
Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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DESTINATION BRANDING DESA WISATA KAMPUNG TEMPE DESA BEJI - BATU Agustinus Klaudius; Asfira Rachmad Rinata; Muhammad Abdul Ghofur
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 9 No 2 (2022): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v9i2.77

Abstract

Beji Village, Junrejo District is one of the second tempe tourism centers after Sanan in Malang City. Besides having the potential of an educational tourism village, the kampung tempe of Beji village also empowers the community's home industry in making tempe. The analysis used in this research is descriptive qualitative using the concept of place branding. The results of this study indicate that the destination branding of Tempe village, Beji Village as an educational tourism village, can be reviewed with the concept of place brand image, place brand personality and place brand identity. The place brand image that can be seen is in the uniqueness of the attraction that is offered as a tourist village of Kampung Tempe, which is not only selling souvenirs and processed tempe products but also educational activities about tempe to visiting tourists. Place brand perconality can be seen in various other supporting activities such as the Beji Kampung Tempe festival which integrates with the local government in its promotion. Place brand identity can be seen in the naming of the tourist village, the logo and the Beji Berkreasi tagline which is depicted in every corner of the tourist village. The factors that support the community to participate in the development of the tempe village educational tourism village are due to good communication between the government and the community and the productive age. Place Branding can show the greatest value that comes from uniqueness and has a strong relationship that can affect a person's perception of being able to remember something that is seen and felt.
FANATISME PENGGEMAR KPOP DALAM BERMEDIA SOSIAL DI INSTAGRAM Asfira Rachmad Rinata; Sulih Indra Dewi
Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 2 (2019): December 2019
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.285 KB) | DOI: 10.14710/interaksi.8.2.13-21

Abstract

Abstract. Korean wave has become a big phenomenon in Indonesia, enthusiasm and passion for K-pop culture has led to fanaticism for fans. The distribution of K-pop content on social media such as Instagram gives fans space to participate in supporting their idols and this is one of the factors forming the fanaticism of k-pop fans. This study aims to determine the fanaticism of kpop fans in social media on Instagram as well as how kpop fans respond in responding to hoax and negative information from favorite idols. This research uses descriptive qualitative methods and data collection techniques used are interviews, and literature study. The selection of informants used a purposive sampling technique. The results showed the fact that fanaticism fans in social media on Instagram evaluated through fan activities such as Meaning Making, Meaning Sharing such as interpreting K-pop idol posts as motivation in research, making posts amazed and happy for K-pop idols . Poaching by following  fansite accounts and making fanfiction and making videos. Collecting such as uploading pictures about the official kpop merchandise needed and knowledge building  with fellow fans. Fanaticism, kpop fans, also through fan responses, asking for information, hoaxes and negatives from their idols responded with many variations such as annoyance, anger until heartache. And to seek clarification of the truth of the news that is by looking at reliable sources such as the official Instagram account K-pop idol, official Instagram account management artist to the Korean major media such as Soompi, Allkpop, and press realease provided by artist management
Co-Authors Agustinus Klaudius Muhammad Abdul Ghofur Sulih Indra Dewi