Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Devi Siang Hari
Universitas Dr. Soetomo Surabaya
Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Perempuan Dalam Profesi Marketing (Studi Kasus Perilaku Komunikasi Pemasaran Yang Dilakukan Karyawan Perempuan Di PT. Hatsonsurya Electric) Devi Siang Hari
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 10 No 2 (2023): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v10i2.1080

Abstract

Women who work in the marketing field have their own behavior in the process of delivering communications internally and externally to the company. The purpose of this study is to find out how the marketing communication process is carried out by female employees and what factors are behind the communication process being formed. This type of research is a case study with a qualitative descriptive approach using interview, observation, and documentation techniques. The results of the study show that the communication process that occurs is non-verbal with a structural communication style and there are three factors behind the occurrence of this communication process, namely the gender factor, knowledge factor, length of service factor. This research is expected to provide new knowledge about the other side that women have in carrying out their duties and functions in maintaining a good company image through marketing
Co-Authors