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All Journal International Journal of Economics Development Research (IJEDR)
Sumadi Sumadi
Universitas Islam Indonesia, Indonesia
Economics, Econometrics & Finance Social Sciences

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The Influence of Travel Experience and Destination Image on Traveller Satisfaction and Intention to Revisit Naufal Sinatria; Sumadi Sumadi
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 5 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i1.3399

Abstract

This study aims to identify the influence of memorable tourism experience variables and destination image on tourist satisfaction and intention to revisit beach tourism in the Special Region of Yogyakarta by developing Stimulus - Organism - Response literature. This research is quantitative and conducted using a survey method. Primary data in this research were obtained through Google Forms and 225 respondents with purposive sampling. Techniques were used to test the proposed model-data analysis using a co-variance-based Structural Equation Model (SEM) with AMOS 25 Software. The results show a direct influence of memorable tourism experiences and destination images on tourist satisfaction and revisit intentions. Tourist attraction managers can use the results of this research to add to the memorable experience of tourists and improve a good image of the attraction to increase tourist satisfaction and intention to revisit
Determinants of Guest House Yogyakarta Customer Loyalty: A Study of Location, Price, Satisfaction, and Service Quality Muhammad Rifqi Pratama Rambe; Sumadi Sumadi
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i1.3400

Abstract

This research is generally to determine whether there is an influence of the variables of Location, Price, Satisfaction, and Service Quality on customer loyalty at Guest Houses in Yogyakarta. Specifically, this research aims to analyze the influence of location on customer loyalty, the influence of location on customer satisfaction, the influence of price on customer loyalty, the influence of price on customer satisfaction, the influence of satisfaction on customer loyalty, the influence of service quality on customer satisfaction and the influence of service quality on customer loyalty. The data used is primary data through questionnaires. The number of samples used in this research was 260 respondents. The sampling technique uses a non-probability sampling method which is done by convenience sampling. Data analysis was quantitatively descriptive and SEM analysis using AMOS 25.0. The results of this research indicate that location, price, and service quality have a positive and significant effect on customer satisfaction, and location, price, and service quality have a positive and significant effect on customer loyalty at the Yogyakarta Guest House.
Co-Authors Muhammad Rifqi Pratama Rambe Naufal Sinatria