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All Journal International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Jurnal Locus Penelitian dan Pengabdian
Ferdi Antonio
Universitas Pelita Harapan, Indonesia
Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Mathematics Social Sciences

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Study of Social Media Marketing of A Local Snack Brand Toward Brand Authenticity and its Impact on Brand Preference Sherly Theresia; Ferdi Antonio
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 3 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i1.3849

Abstract

Small and medium enterprises (SMEs) play an important role in national economic growth. Many SMEs in Indonesia produce packaged snacks, but not many of them use social media marketing effectively. This study aimed to examine the influence of the elements of social media marketing (SMM), which consist of attractiveness, trendiness, interaction, customization, information clarity on brand authenticity, and its impact on consumer preference, particularly on local snack brands produced by SMEs. The research model was modified from previous research and empirically tested with data from consumers of the local snack brand who viewed its Instagram social media in Indonesia. This research was carried out by a quantitative survey with cross-sectional data. Respondent data was taken purposively with a questionnaire instrument. A total of  210 respondents met the requirements and the data was analyzed through PLS-SEM. The results showed that the six antecedents of brand authenticity from social media marketing were found to have a significant and positive influence. Predominantly influence was found in trendiness and attractiveness content,  Brand authenticity demonstrated a significant direct impact on brand preference and mediated the SMM to brand preference. The findings of this study also show that brand authenticity can be adequately measured by its four dimensions, namely symbolism, continuity, integrity, and credibility. Further, this study encourages the local snack brands which are produced mostly by small and medium enterprises to pay attention to their branding, whereas SMEs can utilize brand authenticity as a differentiating tool.
The nexus of streamers’ factors on shopping happiness toward impulse purchases in live streaming e-commerce Kurnia Kurnia; Ferdi Antonio
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 3 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i1.4217

Abstract

A new trend in live-streaming shopping indicates a unique relationship between streamers and viewers. Streamers in the live streaming platform appeal to consumers’ perceptions and purchase behavior by stimulating consumers’ emotions. Consequently, positive emotions, such as enjoyment and happiness can trigger impulse buying. This research developed a research model based on the Theory of Interpersonal Behavior (TIB) to examine the influence of streamers on shopping happiness and then its impact on impulse purchases in the fashion apparel product category which is marketed via TikTok e-commerce live-streaming in Indonesia. Consumers who have purchased in live streaming TikTok were the respondents of this study. Purposive sampling was deployed with a questionnaire using a Likert scale. There were 405 eligible respondents analyzed by Structural Equation Modeling (PLS-SEM). The result showed that the model proposed in this research has strong predictive validity in predicting impulse purchases. The findings demonstrated that shopping happiness has a positive impact on impulse purchases on live-streaming platforms. In addition, the results indicate that factors inherent in streamers, namely streamer popularity, streamer reputation, and streamer product, have a significant influence (p-value < 0.05, CI 95%) on viewers' positive emotions. The Streamer factors that strongest influence shopping happiness were found in streamer popularity, followed by streamer reputation, while the weakest was from streamer product fit. Furthermore, it was revealed that sensation-seeking strengthens the influence of popular streamers and product fit to shopping happiness.
Improving Patient Safety through Nursing Handover Quality in Hospital Inpatient Wards: A PLS-SEM Analysis Kayla Putri Legawa; Ferdi Antonio
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4903

Abstract

Nursing management concept often prioritizes standard operating procedures over the psychological and interpersonal dynamics that are crucial in high-pressure workplaces. However, the problem that generally arises is at the concept execution stage. This study examines the relation of non-structural elements, particularly in patient safety performance, through individual resilience and leadership. With 201 nurses in the hospital purposively being studied and the results being analyzed through the Partial Least Squares Structural Equation Modeling (PLS-SEM), the results found that nurse resilience, safety climate, and leadership are the determinants of reinforcing team coordination (R² = 0.534) and organizational citizenship behavior (R² = 0.559). Care coordination (β= 0.332, p < 0.001) and organizational citizenship behavior (β= 0.518, p<0.001) have significant impacts on handover quality, with OCB showing stronger impacts. The results suggest that the handover quality is the prominent variable that determines the quality of patient safety (β = 0.618; p < 0.001), which accounts for about 38% of the variation. Remuneration based on performance shows strengthening moderating effects (β= 0.111, p = 0.022), serving as an enabler that enhances the influence of care coordination on handover quality.
Synthesizing the Organizational Factor with the Rule of Parent and Pediatric Nursing Behavior toward Hospital Performance: Evidence from Indonesia Rusida Harjayanti Sanindya Arum; Ferdi Antonio
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 6 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i6.5882

Abstract

This study examines the influence of organizational factors and parental engagement on pediatric nurse caring behavior and perceived hospital performance in Indonesian private hospitals. Despite global improvements in healthcare quality, challenges persist in maintaining high standards of nursing care, particularly in pediatrics, where parental involvement significantly affects patient outcomes. The research aims to identify how managerial support, nurse-nurse collaboration, doctor-nurse relationships, promotion of patient safety, and staffing/resources impact nurses’ caring behavior, mediated by parents’ education and involvement. A quantitative cross-sectional survey was conducted with 104 pediatric nurses from five private hospitals, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate reliability, validity, and hypothesized relationships. Results indicate that pediatric nurse caring behavior is primarily influenced by parental involvement, which is enhanced by the promotion of patient safety and parental education. Managerial support, nurse-nurse collaboration, and doctor-nurse relationships showed limited direct effects on parental engagement. The findings highlight that structural and process factors, such as resource allocation and patient safety initiatives, indirectly improve hospital performance through increased parental participation and nurse caring behavior. The study concludes that hospital management should prioritize strategies fostering parental involvement, support nurses’ caring practices, and promote patient safety to enhance both perceived hospital performance and overall quality of pediatric care.
Determinants of Nurse Self-Efficacy and Infection Prevention Competency on Hospital Quality of Care Nonalisa Nurindah; Ferdi Antonio
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.5113

Abstract

This study aims to analyze the factors that influence nurse-reported quality of care in medical personnel by involving 207 nurses as a sample. Six constructs were tested, namely care delivery, nurse professionalism, professional skill, professional development capability, organizational collaboration ability, and nurse personal trait. The method used was a quantitative cross-sectional method using Partial Least Squares–Structural Equation Modeling through SmartPLS4 software to see the structural relationship between variables and identify the factors that most influence the quality of care based on nurses’ perceptions. The results showed that most of the hypotheses were supported. Nursing services significantly influenced nurses’ infection prevention professional skills, professional development capabilities, organizational collaboration, and personal traits. Nurse professionalism had a great impact on professional skills, ability to develop professionally, and individual qualities, but did not affect the collaboration in the organization. The personal traits did not have a direct effect, whereas the quality of nursing services depended mainly on the professional development capabilities, skills of preventing infections, and collaboration of the organization. These results prove that the professional competence of nurses is one of the primary factors that define the quality of the services, and it is essential to reinforce competency-based training and lifelong learning.
Redefining Emergency Readiness: Integrating Resilience, Work Engagement, and Situational Awareness in Emergency Care Maria Claudia; Ferdi Antonio
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4780

Abstract

Traditional approaches to emergency department readiness in hospitals generally focus on technical factors and rapid response systems. However, non-technical factors such as physicians’ emotional and cognitive readiness in assessing a situation have not received sufficient attention. Therefore, further research is needed on this factor, which also known as situational awareness. This study aims to redefine emergency readiness by examining the role of resilience as a higher-order construct, with medical work engagement and work-life balance. This study deploys a quantitative survey and recruited emergency physicians from private hospitals through purposive sampling, resulting in 213 eligible respondents. Data analysis used a newly disjoint two-stage approach using SEM-PLS due to the measurement of the lower-order construct as the dimensions of resilience that were measured as HOC. The results showed that resilience significantly influenced situational awareness through purpose and direction, and collaborative culture, but not by feeling valued. The strongest influence on situational awareness was found in having a purpose. Work-life balance can significantly strengthen the positive influence of resilience in a collaborative culture. Conversely, work-life balance weakens the influence of situational awarenesson having purpose and direction as well as feeling valued. These findings may have implications for the development of management in emergency care.
Co-Authors Kayla Putri Legawa Kurnia Kurnia Maria Claudia Nonalisa Nurindah Rusida Harjayanti Sanindya Arum Sherly Theresia