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All Journal Contagion: Scientific Periodical Journal of Public Health and Coastal Health
Chrismis Novalinda Ginting
Master of Public Health, Faculty of Medicine, Dentistry, and Health Sciences, Universitas Prima Indonesia, Medan
Health Professions Public Health

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Analysis of Marketing Strategies in Outpatient Services, Inpatient and Physiotherapy Services by Method Mix Marketing at Royal Prima Marelan Medan Hospital Sri Lestari Ramadhani Nasution; Therry Prosperita Karnifani Wau; Chrismis Novalinda Ginting; Tan Suyono
Contagion: Scientific Periodical Journal of Public Health and Coastal Health Vol 5, No 4 (2023): CONTAGION
Publisher : Universitas Islam Negeri Sumatera Utara, Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/contagion.v5i4.16787

Abstract

The increasing number of hospitals every year causes competition between hospitals in providing health services to patients. Because that's the need to implement a marketing strategy. This study aims to analyze the marketing strategy of Royal Prima Marelan Hospital with the marketing mix strategy namely product, price, place/distribution, and promotion (4P). This study used a qualitative approach, this research was conducted at Royal Prima Marelan Hospital with time research was conducted from June 3 until completion. conducted by interviewing 14 informants, namely 1marketing and public relations management, 1 general practitioner, 1 head of administration, 1 head of inpatient room, 1 head of outpatient room, 1 physiotherapist, and 8 patients. Data collection techniques were carried out using interviews, data from hospitals and data from journals and books officially published in libraries. The data analysis that will be carried out is analyzing marketing strategies with marketing mix analysis. From the research results it is known that a specialist urologist and neurosurgeon are needed, and the number of nurses needs to be increased. The advantage of this hospital in the field of service products is that even though it is a type C hospital, it has quite a lot of specialist doctors. This hospital focuses on excellent trauma services, but still requires specialists in neurosurgery and urology. Royal Prima Marelan Hospital is also located on the side of the road which is very quickly accessible, but it needs to expand or expand the entrance and exit. In the field of promotion quite a lot and often done by the management and employees. However, more promotion is needed in the physiotherapy service product section.  Keyword: Hospital manangement, Marketing mix
Interprofessional Collaboration Implementation Strategy At Bina Kasih Hospital Medan Marshal Duva Siahaan; Chrismis Novalinda Ginting; Sri Wahyuni Nasution
Contagion: Scientific Periodical Journal of Public Health and Coastal Health Vol 5, No 4 (2023): CONTAGION
Publisher : Universitas Islam Negeri Sumatera Utara, Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/contagion.v5i4.16753

Abstract

In the services carried out in the hospital, there are various health professional experts involved. Where to run a hospital program that aims at patient safety, a collaboration between health professionals is needed. IPC science is one of the ways used to strive for the improvement of service quality in hospitals. The IPC has several implementation strategies that must be fulfilled in the implementation of the IPC. The purpose is to know the concept and strategy of IPC implementation and obstacles in improving patient safety at Bina Kasih Medan Hospital. The research was conducted at Bina Kasih Hospital, Medan, from July 2022 to August 2022. The methods used are data collection techniques after obtaining ethical permission, conducting in-depth interviews and writing transcripts of interview results and processing data by conducting observations, analyses, relevant independent studies that focus on the implementation of IPC at Bina Kasih Hospital Medan in improving patient safety. Results Based on the search results obtained 4 themes that are an overview of the IPC Implementation Strategy at Bina Kasih Hospital Medan, namely: (1) The concept of Interprofessional collaboration, (2) Practice in implementation at the Hospital, (3) IPC Strategy that occurred at Bina Kasih Hospital, (4) IPC Obstacles that occurred at Bina Kasih Hospital. Conclusion The implementation of the IPC Strategy implemented by Bina Kasih Hospital Medan according to participants has carried out the service well. Keywords:  Health Workers, Interprofessional Collaboration, IPC
Co-Authors Marshal Duva Siahaan Sri Lestari Ramadhani Nasution Sri Wahyuni Nasution Tan Suyono Therry Prosperita Karnifani Wau