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Pramana Saputra
Faculty of Economics and Business, Universitas Tanjungpura, Indonesia
Economics, Econometrics & Finance

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INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON PIZZA HUT CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION Nirmala Sindi Tatia; Barkah Barkah; Bintoro Bagus Purmono; Heriyadi Heriyadi; Pramana Saputra
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

Pizza Hut is a well-known name among enthusiasts of pizza, with its presence in Indonesia dating back to 1958. The intensifying competition in this industry, spurred by the emergence of new competitors, necessitates a thorough examination. This research aims to analyze the influence of product quality and service quality on customer satisfaction, mediated by the purchasing decisions made at Pizza Hut. Data collection employed a questionnaire distributed to 225 respondents using purposive sampling techniques. The research adopts a quantitative approach, employing Structural Equation Modeling (SEM) with the assistance of AMOS 24 to analyze and evaluate the measurement and structural models constructed for the study. The findings of this research reveal a positive and significant influence of product quality and service quality on purchase decisions. Both product quality and service quality exert a positive and significant impact on customer satisfaction. Purchase decisions significantly influence customer satisfaction in a positive manner. Furthermore, product quality and service quality positively and significantly influence customer satisfaction through purchase decisions.
INVESTMENT COMMUNITY, LOVE OF MONEY, AND DEMOGRAPHIC FACTOR ON THE INTEREST OF INVESTING IN CAPITAL MARKET OF GEN Z IN WEST KALIMANTAN Pheterson Davit Vernando; Syahbandi Syahbandi; Helma Malini; Giriati Giriati; Pramana Saputra
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

Currently, there is a significant demand from Gen Z for specialized learning from social media influencers, especially in the field of investment. These investment classes indirectly form communities within them. Besides the existence of communities, Gen Z individuals must also instil the concept of a love for money within themselves. Due to their young age, Gen Z individuals find it challenging to set aside their money. However, a substantial amount of capital is not necessary for investment purposes, especially in the capital market. This research aims to determine how investment communities, the love of money, and financial literacy influence on the investment interest in the Capital Market of Gen Z in West Kalimantan. The addition of the minimum investment capital variable as a mediating variable is to understand its influence on the three independent variables. The research used the Likert Scale to assess perceptions, views, and attitudes through questionnaires. The results from 209 respondents indicate that investment communities and demographic factors positively and significantly influence investment interest. The love of money variable shows non-significant results on investment interest. The mediating variable of minimum investment capital indicates that it does not directly affect the three independent variables.
Co-Authors Barkah Barkah Bintoro Bagus Purmono Giriati Giriati Helma Malini Heriyadi Heriyadi Nirmala Sindi Tatia Pheterson Davit Vernando Syahbandi Syahbandi