Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi
Febby Erisca
Sekolah Tinggi Ilmu Manajemen Sukma
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF SERVICE QUALITY AND MENU VARIATION ON PURCHASING DECISIONS Febby Erisca; Tri Utari Ismayuni
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The middle class restaurant is Ayam Penyet Cindelaras Kualanamu, Deli Serdang, North Sumatra. Loyal customers of Kualanamu's Ayam Penyet Cindelaras in Deli Serdang, North Sumatra, have made it a special place in their hearts. However, the benefits presented by this restaurant are not ideal. Customers continued to voice their dissatisfaction with the various services, as well as the cleanliness, portion sizes, tidiness, and empathy of the employees at the restaurant. This can obviously affect the purchase choice. At Ayam Penyet Cindelaras Kualanamu, Deli Serdang, North Sumatra, the purpose of this study was to find out how consumer purchasing decisions are influenced by service quality and menu variety. Explanatory research is the term for this type of research. The population of this study consisted of 100 respondents who were customers of Ayam Penyet Cindelaras Kualanamu, Deli Serdang, North Sumatra. In this study, accidental and purposeful non-probability sampling was used as the sampling method. Cross tabulation, correlation test, determination, and linear regression are the analytical techniques used.
Co-Authors Tri Utari Ismayuni