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All Journal Gema Wisata International Journal of Tourism Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends
Lilik Edi Saputro
Universitas Bina Sarana Informatika
Arts Economics, Econometrics & Finance Social Sciences

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SUSTAINABLE ECO-TOURISM DEVELOPMENT STRATEGY AS TOURISM ALTERNATIVE DURING COVID 19 PANDEMIC IN POSONG TOURISM AREA Amin Kiswantoro; Hendra Rohman; Dwiyono Rudi Susanto; Lilik Edi Saputro; Nur Rohman Nur Rohman
International Journal Of Tourism Vol 1, No 2 (2022): International Journal of Tourism
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/ijt.v1i2.181

Abstract

Abstrack: Posong is a tourist destination that needs to be built, developed, and perfected. Therefore we need right way to develop Posong area into a leading and attractive destination for tourists. Attraction characteristic of Posong's natural attractions is view sunrise and display of seven mountain peaks. Spread plantation land does not forget to be allure Posong's natural tourist destination. However, this potential has not been managed optimally, such as lack of adequate facilities, less intensive promotions, and accessibility problems in form roads are still steep and rocky. In addition, during this pandemic, natural tourism in Posong experienced a decrease in number tourists, which affected local economy. Therefore we need the right strategy to make Posong a sustainable tourism.Purpose: This study aims to analyze ecotourism in Posong tourism sites, Temanggung Regency. Determine and describe economic influence, social influences, environmental influences in Posong tourism destinations, Temanggung Regency before and after ecotourism development strategy.Research methods: Qualitative with explorative. Data collection by observation and documentation.Results and discussions: Strategies used to develop Posong tourist destinations which include application of sustainable tourism principles, ecotourism development, acessibility, and amenity development, Human Resources Development local communities, formation of Posong tourism area managers.Conclusion: Aspects of attractions, environment, and visitors are good and ready to deal with revenge tourism during a pandemic by paying attention to strict health protocols. Sustainable development has a comprehensive, integrated, and human oriented approach
Pengembangan Ekowisata Bantaran Sungai Gajah Wong Kapanewon Nologaten Kabupaten Sleman Yogyakarta Lilik Edi Saputro; Dyah Wardani
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 22 No. 3 (2026): September: Gemawisata: Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v22i3.584

Abstract

This study uses a qualitative approach with the aim of identifying the potential and challenges in the development of ecotourism on the banks of the Gajah Wong River, as well as formulating the right strategy in its management so that it can become a sustainable ecotourism destination. By focusing on the participation of local communities and the collaboration of various stakeholders, this research is expected to contribute to the development of ecotourism that supports the preservation of the local environment and culture. Ecotourism has a positive impact on the preservation of the local environment and indigenous culture, which is ultimately expected to be able to foster identity and pride among local residents through increased ecotourism activities. Kepanewon Nologaten, Caturtunggal which was previously known as a slum area has now been converted into an ecotourism area. It was concluded that the riverbank in Kepanewon nologaten, Sleman Regency, Yogyakarta has ecotourism potential that can be developed into an ecotourism destination.
Enhancing MSMEs Business Governance within the Baduy Indigenous Community Gilang Fahreza; Dyah Mustika Wardani; Nova Yudha Adriansyah Putra; Lilik Edi Saputro
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 3 No. 3 (2026): August: Momentum Matrix: International Journal of Communication, Tourism, and S
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v3i3.697

Abstract

The Outer Baduy are an indigenous community that is more open to external cultural influences than the Inner Baduy and have gradually adopted modern technology to support their economic activities. Observations indicate that most micro, small, and medium enterprises (MSMEs) in the community already have social media accounts and actively use digital devices. However, these platforms have not been utilized optimally for product promotion and business development. Many business owners reported feeling embarrassed or lacking confidence to appear in promotional content, limiting the effectiveness of their digital marketing efforts. This community service activity aimed to improve digital marketing capabilities by providing training on the use of social media and marketplace platforms, as well as developing content strategies that remain consistent with local cultural values. The program also encouraged participants to understand the importance of branding and customer engagement in the digital marketplace. The results suggest that continued mentoring addressing both technical skills and psychological barriers is essential to build self-confidence, strengthen digital literacy, and foster sustainable digital marketing practices. A personalized, culture-based approach is therefore crucial for increasing the active participation and competitiveness of Outer Baduy MSMEs in the digital economy.
Co-Authors Amin Kiswantoro Dwiyono Rudi Susanto Dyah Mustika Wardani Dyah Wardani Gilang Fahreza Hendra Rohman Nova Yudha Adriansyah Putra Nur Rohman Nur Rohman