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All Journal Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Stagflasi : Ekonomi, Manajemen dan Akuntansi
Tri Waluyo
Nasional University, Jakarta, Indonesia
Economics, Econometrics & Finance Library & Information Science

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Agribusiness Development Strategy through Diversification: Dealing with Dynamic Markets Tri Waluyo
Jurnal Stagflasi : Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 01 (2023): Jurnal Stagflasi : Ekonomi, Manajemen dan Akuntansi, April 2023
Publisher : Sean Institute

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Abstract

Market dynamics in the agribusiness sector require an innovative and adaptive approach so that business actors can remain competitive and sustainable. This research aims to investigate and analyze agribusiness development strategies through product diversification as an effort to deal with dynamic markets. This research uses a qualitative approach with descriptive methods. The research results show that the agribusiness development strategy through product diversification is able to have a positive impact. Careful market analysis enables the identification of potential products that match consumer needs and available resources. Encouragement of innovation and following the latest research helps improve product quality, while partnerships with related industry players support wider market access. Effective marketing, with a deep understanding of the added value of products and the use of attractive branding, is the key to increasing product appeal in a dynamic market. Overall, agribusiness diversification strategies are proven to provide growth and sustainability opportunities, help agribusinesses overcome market challenges, and improve their competitive position in the agricultural industry.
Agribusiness Product Marketing Analysis: Opportunities and Challenges in the Digital Era Tri Waluyo
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 2 No. 1 (2023): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), oktober 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v2i1.540

Abstract

Digital transformation has impacted various sectors including agribusiness, with changes in consumer behavior patterns, digital marketing technology and increasingly easy access to information through online platforms. This research aims to investigate and analyze the dynamics of marketing agribusiness products in facing the opportunities and challenges that arise in the digital era. This research uses a qualitative approach. The results of this research indicate that agribusiness actors need to actively adopt digital marketing strategies to optimize market potential in the digital era. The findings emphasize that success in agribusiness marketing depends not only on increasing global market access through online platforms, but also on the ability to build consumer trust. A focus on product quality, sustainability practices and transparency in business communications are key to gaining and retaining consumer support. Challenges such as limited access to technology and consumer data protection were also identified as areas requiring serious attention. Therefore, the research recommendations highlight the importance of investing in technology infrastructure, digital skills training, and compliance with privacy regulations to create a successful digital marketing environment in the agribusiness industry.
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