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All Journal Jurnal Riset Rumpun Ilmu Tanaman Prosiding Seminar Nasional Unimus Botani: Publikasi Ilmu Tanaman dan Agribisnis
Ulpah Jakiyah
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Agriculture, Biological Sciences & Forestry Humanities Engineering Health Professions Nursing Public Health

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Rantai Nilai Pemasaran Komoditi Manggis Di Kabupaten Tasikmalaya Ulpah Jakiyah; Syahrul Ganda Sukmaya
Prosiding Seminar Nasional Unimus Vol 2 (2019): Tantangan Implementasi Hasil Riset Perguruan Tinggi untuk Industrialisasi
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Buah Manggis asal Tasikmalaya memiliki peluang pasar ekspor yang cukup besar. Namun Harga jual manggis di tingkat petani lebih rendah daripada pelaku pasar manggis di Tasikmalaya. Harga jual manggis di tingkat petani Rp 7000/kg namun ditingkat pedagang eceran dapat mencapai Rp 19.000/kg bahkan kalau sudah masuk supermarket harganya dapat mencapai Rp 20.000/kg. Harga jual ekspor manggis dari Indonesia ke China Rp 30.000/kg. Harga jual buah manggis dari setiap lembaga pemasaran memiliki rentang yang cukup tinggi. Hal ini mengindikasikan kurang efisiennya pemasaran atau perlakuan di tingkat petani dan pelaku pasar lainnya.Sehingga tujuan dalam penelitian ini adalah untuk menganalisis rantai nilai pemasaran manggis di Kabupaten Tasikmalaya. Penelitian ini dilakukan dengan menghimpun informasi pola rantai nilai komoditas manggis dengan melalui observasi, survei, dan wawancara. Metode penelitian yang digunakan adalah analisi rantai nilai dengan Entry point, Value Chain Mapping, Analysis of Governance Structure, Critical Succes Factors, Benchmarking, dan Upgrading value chain. Hasil penelitian ini menunjukkan bahwa rantai pemasaran komoditi manggis terdiri dalam empat saluran pemasaran. Keempat saluran tersebut petani lebih banyak menjual hasil panen ke pedagang pengumpul Desa dibandingkan ke pasar atau ke eksportir langsung. Penentu pertama dalam kegiatan pemasaran manggis adalah petani manggis. Namun petani sendiri merupakan hasil turun temurun sehingga tidak melakukan pembibitan hanya sebatas pemeliharaan dan panen. Rantai pasok yang terjadi di 4Kecamatan sudah sampai ke pasar induk dan eksportir yaitu petani, pengumpul desa, pengumpul kecamatan,pasar lokal, pasar ekspor, pengecer dan konsumen. 68.85% petani menjual hasil panennya ke pedagang pengumpul desa, sedangkan ke pedagang pengumpul kecamatan hanya 30%. Analisis rantai nilai cabai dengan R/C menghasilkan 1.48 (petani), 1.22 (pengumpul desa), 1.19 (pengumpul kecamatan), dan 1.18 (eksportir).Pendapatan terkecil dalam perhitungan nilai tambah adalah petani dan pengepul desa dengan nilai 45.73% dan 57.04%, sedangkan pendapatan terbesar diperoleh pengepul kecamatan dan eksportir 75.51%.Kata Kunci : nilai tambah, pemasaran, rantai nilai
Efektivitas Kartu Tani Terhadap Penyaluran Pupuk Subsidi Di Kelurahan Cibeuti Kecamatan Kawalu Kota Tasikmalaya Ade Rahmawati; Ulpah Jakiyah; Dona Setia Umbara
Jurnal Riset Rumpun Ilmu Tanaman Vol. 2 No. 1 (2023): April : Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrit.v2i1.1230

Abstract

The government initiated farmer cards to improve the distribution of subsidized fertilizers that were still not on the target. However, in some areas the effectiveness of distributing subsidized fertilizers using farm cards is unknown. This study aimed to determine the effectiveness of subsidized fertilizers in Cibeuti Village, Kawalu District, Tasikmalaya City. The population in this study was farmers who received farmer cards with a total of 559 people who were then sampled using a random sampling technique of 85 people. This research was conducted using two methods, namely observation and interview. Observation is carried out by collecting data carried out through direct observation of farmers included in the farmer group in Cibeuti Village. The data analysis used is multiple linear regression analysis using the SPSS application. From the results of this study, the level of effectiveness of farmer cards, the distribution of subsidized fertilizers in the Cibeuti area of Tasikmalaya City is very effective and the most effective, indicator of the distribution of subsidized fertilizers is on time, whose efficiency value is 0.005 which means less than 0.05.
Analisis Saluran Pemasaran Madu pada UMKM Lebah Madu Murni Al Halif di Manonjaya Kabupaten Tasikmalaya Muhammad Giri Sundoro; Ristina Siti Sundari; Ulpah Jakiyah
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 3 (2024): September: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i3.97

Abstract

Honey is a natural and usually sweet-tasting liquid manifested by honeybees (Apis sp) from plant flower juice (flower nectar) or other plant parts. Marketing channel is a flow of various institutions that perform all activities used as a tool to distribute a good and ownership that starts from the producer and ends at the end user. This research was conducted to find out and describe the honey marketing channels and analyze the efficiency of honey marketing channels in Al Halif Pure Honey Bee MSMEs in Manonjaya, Tasikmalaya Regency. This research was conducted at Al Halif Pure Honey Bee MSME in Manonjaya, Tasikmalaya Regency. The analysis method used is descriptive qualitative and quantitative analysis. The results showed that there are two honey marketing channels, namely marketing channel I: Beekeepers - Wholesalers (MSME Al Halif Pure Honey Bee)) - End Consumers and Beekeepers receive a large amount obtained is 53% of the price of the wholesaler level, marketing channel II: Beekeepers - Wholesalers (MSME Al Halif Pure Honey Bees) - Small Traders (Retailers) - End Consumers, beekeepers receive a large amount obtained is 45% of the price of the small trader level. Honey marketing channels with efficient criteria with a channel efficiency value I of 8.88% and marketing channel II of 6.8%.
Co-Authors ade rahmawati Dona Setia Umbara Muhammad Giri Sundoro Syahrul Ganda Sukmaya