Sony Difa Febrianda
Universitas Brawijaya

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Analisis Nama Produk dalam Makanan Ringan Jepang di OH!SOME Store: Kajian Lanskap Linguistik: An Analysis of Japanese Snack Product Naming at Oh!Some Store: Linguistic Landscape Perspective Sony Difa Febrianda; Sri Aju Indrowaty
Jurnal Pendidikan Bahasa Jepang Undiksha Vol. 12 No. 1 (2026): Japanese Linguistic and Language
Publisher : Undiksha Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpbj.v12i1.103594

Abstract

Product identity plays an important role in a trademark, serving as a tool or intermediary between a company and its consumers. A product name is expected to create a strong perception of the advantages or benefits of the product it offers, as well as to differentiate it from similar or comparable products. This study aims to determine the function of information on snack foods sold at OH!SOME. This study employs a qualitative descriptive method grounded in the theoretical framework of linguistic landscape theory. The findings reveal that the information contained in the names of Japanese snack foods is based on the texture, taste, and primary ingredients of the snacks. Additionally, the analysis examines Japanese snack products that utilize Japanese characters such as hiragana, katakana, romaji, and kanji.
Representasi Makna Denotatif dan Konotatif dalam Lirik Lagu Takaramono Karya Wacci: Kajian Semiotika Roland Barthes: The Representation of Denotative aand Connotative Meanings in the Lyrics of Wacci's Takaramono: A Roland Barthes Semiotic Study Sony Difa Febrianda; Sri Aju Indrowaty
Jurnal Pendidikan Bahasa Jepang Undiksha Vol. 12 No. 2 (2026): Linguistic and Japanese Culture
Publisher : Undiksha Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpbj.v12i2.113111

Abstract

This study aims to analyse in depth the layers of meaning embedded in the lyrics of Wacci’s song “Takaramono” by applying Roland Barthes’ semiotic approach, which encompasses denotation, connotation, and myth formation as representations of the naturalisation of ideology within culture. This research employs a descriptive qualitative method using a content analysis approach. The research data are limited to five selected linguistic units (signs), identified based on significant lexical shifts in meaning, representations of physical metaphors, and their potential sociocultural significance. The data were collected using observation and note-taking techniques. The findings reveal a shift in meaning from the denotative to the connotative level across the five principal signs: hagemashiau (励まし合う), takaramono (宝物), senaka wo osu (背中を押す), kurayami (暗闇), and hitosuji no hikari (一筋の光). At the connotative level, these signs represent emotional solidarity, motivation, despair, and hope. At the third level of signification, the myth analysis demonstrates how the song lyrics naturalise the philosophy of contemporary Japanese society, including the myths of sympathetic collectivism, the desacralisation of material wealth, the moral obligation of emotional mutual support (giri-ninjō), and psychological resilience (ganbaru/gaman), in which abstract memories and interpersonal relationships (kizuna) are ideologically constructed as enduring spiritual “treasures.” The study concludes that the lyrics of “Takaramono” do not merely explore the melancholy of individual separation; rather, they function as a cultural medium that legitimises the importance of empathy and spiritual resilience as the social foundations for confronting the dynamics of contemporary Japanese society.