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All Journal Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia
Eunike Martha Gegung
Victoria University
Humanities Social Sciences

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Metaverse: A Promising Future for the Tourism Industry and MSMEs Post-Covid-19 Pandemic Eunike Martha Gegung
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 17 No. 2 (2023): December 2023
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v17i22023.172-181

Abstract

This study begins by explaining the tourism industry during and after COVID-19 and explaining the metaverse concept, including how it transforms the tourism industry and MSMEs. This study proposes a literature method to provide a rationale for the issue. The data was collected mainly through written evidence such as documents, journal articles, scholarly books, research reports, and online websites. Then the content analysis was used for analysing the data. Despite research’s expansion on metaverse attributes, the notion of metaverse related to the tourism industry and MSMEs need to be observed more. This study notes that the use of metaverse in the tourism industry and MSMEs has many benefits. It revolutionises the tourism industry and offers new sales channel for small business owners.
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