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p-Index From 2021 - 2026
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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Edumaspul: Jurnal Pendidikan
Nurul Hasanah
Universitas Potensi Utama
Economics, Econometrics & Finance Other

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The Analysis of Students’ Grammar Mastery in Tenses at SMK Sinar Husni Medan Khairuna Humairah; Nurul Hasanah; Yoel Hernandes Silalahi; Juliana Juliana
Edumaspul: Jurnal Pendidikan Vol 7 No 2 (2023): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v7i2.7355

Abstract

This research aims to analyse the level of students' grammar mastery in tenses at SMK Sinar Husni Medan. The study focuses on evaluating students' proficiency in understanding and applying grammatical tenses, a crucial aspect of language learning. The research employs a mixed-methods approach, combining quantitative data through assessments and qualitative insights gathered from interviews and observations. The sample comprises twelfth grade students in SMK Sinar Husni Medan. Data was collected from tests, classroom observations, and interviews with both students and teachers. Qualitative data are gathered through classroom observations and interviews with students and teachers. Observations focus on instructional methods, classroom dynamics, and students' engagement with grammar-related activities. Interviews with students explore their perceptions in learning grammar, while teacher interviews provide insights into the teaching methodologies employed. The findings of this research contribute to the knowledge on language education, specifically in the context of grammar mastery in tenses. The results can inform educators about the effectiveness of current teaching methods. Additionally, the study may shed light on individual and contextual factors influencing students' grammar proficiency, thus providing valuable insights for future language education strategies. Ultimately, this research aims to enhance the quality of language education at SMK Sinar Husni Medan and contribute to the broader discourse on effective language teaching and learning strategies.
ANALYSIS OF DIGITAL MARKETING, PRODUCT INNOVATION AND BRAND TRUST ON PURCHASE INTENTION AMONG CONVERSE SHOE CONSUMERS AT DELIPARK MALL MEDAN Nurul Hasanah; Ari Prabowo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 6 (2026): December - ON PROGRESS
Publisher : CV. Radja Publika

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Abstract

Purchase intention is a form of psychological tendency or intention of consumers to purchase a product that arises after evaluating information, perceived value, and marketing interactions. This study aims to determine and analyze the influence of Digital Marketing, Product Innovation, and Brand Trust on the Purchase Intention of Converse shoe consumers at Delipark Mall Medan. This study uses primary data where data was collected using a questionnaire. This research was conducted on Converse shoe consumers at Delipark Mall Medan with a sample of 125 respondents. The results of the analysis show that Digital Marketing has a positive and significant effect on purchase intention. Product Innovation has no significant effect on purchase intention. Brand Trust has no significant effect on purchase intention. The analysis proves that simultaneously Digital Marketing, Product Innovation, and Brand Trust have a significant effect on the Purchase Intention of Converse shoe consumers at Delipark Mall Medan.
Co-Authors Ari Prabowo Juliana Khairuna Humairah Yoel Hernandes Silalahi