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All Journal Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Ekonomi Pertanian dan Agribisnis
Sri Wahyuningsih
Agribisnis, Fakultas Pertanian, Universitas Wahid Hasyim Semarang
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education

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Analisis Efisiensi Saluran Pemasaran Manisan Carica Di CV Gemilang Kencana Desa Siyono Bojosari Kecamatan Kretek Kabupaten Wonosobo Izzatun Niswah; Rossi Prabowo; Sri Wahyuningsih
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 3 No. 2 (2026): Januari - Juni
Publisher : CV.ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jepag.v3i2.4503

Abstract

Carica candy is a processed horticultural product typical of Wonosobo Regency that has relatively high economic value. The success of carica candy marketing is strongly influenced by the efficiency of the marketing channels used. This study aims to analyze marketing channels, marketing margins, farmer’s share, and the efficiency level of carica candy marketing channels at CV Gemilang Kencana, Siyono Bojasari Village, Kretek District, Wonosobo Regency. This research employed a quantitative descriptive method. Data were collected through interviews, observations, and documentation involving producers and marketing institutions participating in the distribution of carica candy. Data analysis included marketing channel analysis, marketing cost and margin analysis, farmer’s share analysis, and marketing efficiency analysis. The results showed that there are four marketing channels for carica candy: (1) producer–agent–consumer, (2) producer–agent–retailer–final consumer, (3) producer–agent–wholesaler–final consumer, and (4) producer–agent–wholesaler–retailer–final consumer. The farmer’s share value in all marketing channels exceeded 50 percent, with the highest value found in marketing channel I and the lowest in marketing channel IV. Marketing efficiency values for carica candy with 4-pack ranged from 4.3% to 6.6%, 6-pack ranged from 2.4% to 4.6%, and 12-pack ranged from 1.4% to 2.4%. All marketing channels were categorized as efficient because their efficiency values were below 50 percent. Marketing channel I was identified as the most efficient channel.
Analisis Faktor-Faktor Yang Mempengaruhi Produksi Singkong (Manihot Esculenta) Di Desa Buaran Kecamatan Mayong Kabupaten Jepara Novi Fitri Ariyani; Istanto .; Sri Wahyuningsih; Rossi Prabowo
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 3 No. 2 (2026): Januari - Juni
Publisher : CV.ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jepag.v3i2.4557

Abstract

Production is the result of a combination of various production factors. Therefore, to achieve optimal production, it is necessary to combine production factors appropriately. This study aims to analyze the influence of land area, seeds, fertilizers, pesticides, and labor on cassava production, both simultaneously and partially, in Buaran Village. This study is a quantitative study. The study was conducted in Buaran Village, Mayong District, Jepara Regency because Buaran Village is the area within Mayong District with the largest cassava land and production. The population in this study was all farmers who grow cassava in rice fields, gardens, farms, and dry fields. A sample of 50 respondents was selected using a simple random sampling technique. Data collection used a questionnaire, and data analysis used the Cobb-Douglas analysis and the classical assumption test. The results showed that land area, seeds, fertilizer, pesticides, and labor simultaneously influenced cassava production. At the 5% significance level, land area, seeds, fertilizer, and labor significantly influenced cassava production, while pesticides did not have a partial significant effect on cassava production because the probability value was greater than the 5% significance level.
Analisis Kelayakan Usaha Penggilingan Padi “Berkah Tani” Di Desa Kaliyoso Kecamatan Kangkung Kabupaten Kendal Putri Amalia Tasbita; Dewi Hastuti; Sri Wahyuningsih; Endah Subekti
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 2 (2026): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i2.5162

Abstract

Rice milling is a meeting place for the entire production process such as harvesting, processing and marketing activities of products such as rice and bran. This study aims to analyze the costs, revenues, Break Even Point (BEP) income, and Revenue Cost (R/C) of the “Berkah Tani” rice mill in Kaliyoso Village, Kangkung District, Kendal Regency. The study uses a case study method with quantitative and qualitative approaches. The research location was determined by Purposive Sampling, while respondents were selected using Purposive Sampling. The data used include primary and secondary data analyzed using cost, revenue, income, BEP and R/C analysis. The results of the study show that the total costs incurred in one month are Rp. 23,955,625, total revenue Rp. 33,037,500, income Rp. 10,587,500. BEP service price Rp455/kg, BEP service unit 20,494 kg, BEP price and BEP unit milling service are below the break-even point, BEP price of rice production Rp10,505/kg, BEP unit rice production 1,126 kg, BEP price and BEP unit for rice production business are above the break-even point. The R/C value of milling service activity is 0.88 which means it is not feasible, R/C of rice production activity is 1.64 which means it is feasible to run and the average R/C of “Berkah Tani” rice milling business is 1.38. The R/C value of “Berkah Tani” rice milling business is 1.38 indicating that “Berkah Tani” rice milling business is feasible to run because the R/C value is > 1.
Co-Authors Dewi Hastuti Endah Subekti Istanto . Izzatun Niswah Novi Fitri Ariyani Putri Amalia Tasbita Rossi Prabowo