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This Author published in this journals
All Journal Journal of Social Entrepreneurship and Creative Technology INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Maria Imelda Novita Susiang
Universitas Dian Nusantara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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MAINTAINING EMPLOYEE RETENTION AND EMPLOYEE ENGAGEMENT IN FAMILY- OWNED MSMES IN INDONESIA THROUGH COMPENSATION AND LEADER COMPETENCE Maria Imelda Novita Susiang
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This study explores the complex dynamics of sustaining worker engagement and retention in family-run Micro, Small, and Medium-Sized Enterprises (MSMEs) in Indonesia, emphasizing the functions of leader competency and remuneration. 245 individuals from different family-owned MSMEs participated in the study, which used a quantitative methodology. To examine the connections between pay, leader competency, employee retention, and engagement, structural equation modeling (SEM) with partial least squares (PLS) was used. Strong validity and reliability were demonstrated by the measurement model, validating the applicability of the selected indicators. The structural model showed that there are strong positive correlations between pay, the ability of leaders, and employee engagement and retention. These results were also strongly impacted by the interaction effects of leader competency and compensation. The adequacy of the suggested model was confirmed by the goodness-of-fit indexes. By offering factual support and practical advice for family-owned MSMEs looking to improve employee engagement and retention, our findings add to the body of literature already in existence.
DIGITAL MARKETING STRATEGY FOR CREATIVE STARTUPS: CASE STUDY Mardi Hartanto Tjong; Maria Imelda Novita Susiang
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2056

Abstract

The rapid growth of digital technologies has transformed the way businesses market their products and services. For creative startups, adopting effective digital marketing strategies is crucial to establish brand identity, attract customers, and achieve sustainable growth. However, many creative startups face challenges in selecting and implementing the most effective digital marketing approaches due to limited resources and expertise. This research aims to explore the digital marketing strategies employed by creative startups and assess their impact on business growth. The study uses a case study approach, focusing on five creative startups across different sectors (design, media, fashion, arts, and entertainment). Data was collected through in-depth interviews with founders and key marketing personnel, along with an analysis of digital marketing campaigns and outcomes. Findings indicate that successful creative startups utilize a combination of social media marketing, content creation, and influencer partnerships to enhance brand visibility and engagement. Additionally, effective use of data analytics to track customer behavior and tailor marketing efforts was found to significantly improve campaign success. The study concludes that adopting a targeted and adaptable digital marketing strategy, coupled with leveraging emerging platforms and data insights, is essential for creative startups to thrive in a competitive market. This research contributes to the growing understanding of digital marketing strategies tailored to the specific needs of creative startups.
Co-Authors Mardi Hartanto Tjong