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All Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
H. Mohdari
STIE Nasional Banjarmasin
Economics, Econometrics & Finance

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INTEGRATED MARKETING STRATEGIES IN BOOSTING THE CUSTOMER EXPERIENCE: AN APPROACH TO THE SERVICES INDUSTRY H. Mohdari; Pamungkur; Mariatul
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 11 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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This article aims to explore the influence of Integrated Marketing Strategy (IMS) in improving customer experience in the context of the financial services industry. It involves a review of the literature on integrated marketing strategies and customer experience, in the financial service industry context, which can lead to an in-depth understanding of the impact of IMS on enhancing customer experience. IMS helps deliver brand messages consistently across different channels, encourages higher customer engagement, and creates more personal and relevant interactions with customers. Moreover, in the context of financial services, IMS can also help build customer confidence, which is critical in this industry. However, the study also emphasizes that the success of IMS in improving customer experience requires a deep understanding of customers and technology investments to analyze customer data.
THE EFFECTIVENESS OF MONETARY POLICY IN DEALING WITH ECONOMIC CRISIS: A LITERATURE REVIEW H. Mohdari; Selvanus; Ec. Lydia Goenadhi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 3 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Economic crises force policymakers to employ various monetary policy instruments in order to lessen the effects. In this research paper, literature research method is utilized. Results demonstrate how monetary policy (in the form of interest rate cuts, quantitative easing and open market operations) has been utilized to increase liquidity in markets, stabilize the financial system and support economic growth even during periods of recession. Monetary policy success relies upon its swift implementation, relevant measures, and economic conditions prevailing at that moment. While non- traditional monetary policies adopted during the economic crisis have had positive results, they also come with risks and side effects including potential long-term inflation and asset bubble formation. Therefore, conclusions draw indicate the need for closer coordination between monetary and fiscal policies as well as adaption of a sustainable approach for meeting future challenges to economic health.
Co-Authors Ec. Lydia Goenadhi Mariatul Pamungkur Selvanus