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Analysis of the Boston Consulting Group (BCG) Matrix in Defending Market Share on Apple Brand Smartphones Susi Lestari; Deliana; Nurlinda
Proceeding of International Conference on Multidisciplinary Research Vol. 6 No. 1 (2024): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/picmr.v6i1.1144

Abstract

Abstract Apple Inc. is an innovative multinational company that has revolutionized and facilitated the development of personal electronics devices and the media industries, So it is necessary to research to analyze the position of Apple Incorporation to be able to compete with the other electronics companies by determining the market position of Apple Inc. in the BCG matrix (Boston Consulting Group) and formulating strategies to maintain market share. The research method uses descriptive analysis by describing the collected data as it is without intending to make general conclusions. The type of data in this study is secondary data obtained from the Global Smartphones Market Share report in 2022. Based on this result BCG Matrix owned by Apple Inc. shows that the company in 2022 is in the position of Cash Cows where the position has a low market growth with high market share. Thus the company can formulate strategies in the form of product development.
Kepatuhan Wajib Pajak: Pengaruh Pengetahuan Perpajakan, Kesadaran, Tarif, Sanksi, dan Self Assessment System Susi Lestari; Deliana Deliana; Ilham Hidayah Napitupulu
Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Vol 9, No 1 (2026): Maret 2026
Publisher : Jurnal Akuntansi dan Keuangan Kontemporer (JAKK)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jakk.v9i1.27355

Abstract

Tujuan Penelitian: Penelitian ini bertujuan untuk mengetahui pengaruh variabel pengetahuan perpajakan, kesadaran wajib pajak, tarif pajak, sanksi perpajakan, dan penerapan self assessment system terhadap tingkat kepatuhan wajib pajak orang pribadi.Metode Penelitian: Penelitian ini menggunakan metode kuantitatif dengan teknik simple random sampling terhadap 92 responden. Data primer dikumpulkan melalui penyebaran kuesioner secara langsung. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) dengan bantuan software SmartPLS 4.0.Originalitas/Novelty: Penelitian sebelumnya belum secara komprehensif menguji kombinasi variabel pengetahuan perpajakan, kesadaran wajib pajak, tarif pajak, sanksi pajak, dan sistem self-assessment dalam mempengaruhi kepatuhan pajak orang pribadi.Hasil Penelitian: Hasil analisis menunjukkan bahwa kepatuhan wajib pajak secara signifikan dipengaruhi oleh pengetahuan pajak, tarif pajak, dan sanksi. Namun, kesadaran wajib pajak dan self assessment system tidak memiliki dampak yang signifikan.Implikasi: Temuan ini memberikan panduan praktis bagi otoritas pajak untuk meningkatkan kepatuhan melalui edukasi yang lebih tepat sasaran, program peningkatan kesadaran, dan perbaikan pelaksanaan self assessment system. Secara teoritis, penelitian ini memperkaya pemahaman mengenai perilaku wajib pajak di negara berkembang. Research Objectives: This study aims to provide empirical evidence on the effects of tax knowledge, taxpayer awareness, tax rates, tax sanctions, and the self-assessment system on individual taxpayer compliance.Research Method: This study employs a quantitative method using simple random sampling with 92 respondents. Primary data were collected through direct distribution of questionnaires. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS version 4.0.Originality/Novelty: Previous studies have not comprehensively examined the combined effect of tax knowledge, taxpayer awareness, tax rates, tax penalties, and the self-assessment system on individual taxpayer compliance.Research Results: The results indicate that tax knowledge, tax rates, and tax sanctions significantly influence compliance, while taxpayer awareness and the self-assessment system do not.Implications: The results offer guidance for tax authorities to improve compliance through targeted education, awareness programs, and better implementation of the self-assessment system. The study also contributes theoretically by enhancing understanding of taxpayer behavior in developing countries.