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All Journal Jurnal Akuntansi Dan Manajemen Jurnal Ekonomi dan Bisnis
Conny Tjandra Rahardja
STIE YKPN Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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GREEN PERCEIVED VALUE ON GREEN PRODUCT AWARENESS AND GREEN SATISFACTION MODERATED BY GENDER Conny Tjandra Rahardja; Da’isya Arumanda Chitta Fataya
Jurnal Akuntansi Dan Manajemen Vol 34 No 2 (2023): JAM Vol 34 No 2 Agustus 2023
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v34i2.101

Abstract

The interest in this research arises from the contradiction between the increasing need for tissue use in modern society based on data from the Food and Agriculture Organization (FAO) and the threat it poses to environmental sustainability through deforestation for tissue raw materials and tissue waste disposal. One of the companies that actively promotes the production of environmentally friendly tissue is Tessa tissue manufacturer. This research utilizes purposive sampling technique, selecting members of the green community who consume various Tessa tissue products. The data processing in this study employs the PLS-SEM method using SmartPLS 3 software. The research includes measurement model testing, structural model testing, hypothesis testing, and moderation testing. The results of the study indicate that green perceived value has a positive effect on green awareness and green satisfaction. Gender does not moderate the influence of green perceived value on green awareness and green satisfaction. 
THE IMPACT OF CUSTOMER ENGAGEMENT ON PURCHASE INTENTION: CUSTOMER VALUE CREATION AS AN INTERMEDIARY Conny Tjandra Rahardja; Alfian Dwijati Kuncara
Jurnal Akuntansi Dan Manajemen Vol 34 No 3 (2023): JAM Vol 34 No 3 Desember 2023
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v34i3.121

Abstract

The aim of this research is to examine the influence of customer engagement on businesses' social media accounts on purchase intention, with social value, hedonic value, and co-creation value as mediating variables. The sampling technique employed purposive sampling, with a total of 520 respondents. The analysis was conducted using the Smart PLS 3.0 statistical tool. The results of this study indicate a significant direct impact of customer engagement on businesses' social media accounts on social value and purchase intention, which is considerably higher compared to other variables in this research. The indirect influence of consumer engagement on purchase intention is partially mediated by customer value creation. Among the sub-variables of customer value creation used in the study, social value was found to mediate marginally. In addition to conducting mediation tests, the researcher also performed a path analysis. The discussion, implications, and research recommendations are presented in this article.
GENERASI MUDA MENUJU LOYALITAS HIJAU: NILAI HIJAU YANG DIRASAKAN, KEPUASAN HIJAU, DAN KEPERCAYAAN HIJAU Conny Tjandra Rahardja; Faradilla Yulvia Pratiwi
Jurnal Ekonomi Dan Bisnis Vol 16 No 3 (2022): JEB Vol 16 No 3 November 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i3.40

Abstract

This research involved 248 consumers of green products. The study aims to analyze whether the perceived green value has indirect effect on green loyalty through two mediators: green satisfaction and green trust. This study uses structural equation modeling (SEM) to prove the hypotheses processed with SmartPLS3 software. The findings from this study are green satisfaction and green trust partially mediate the positive effect of green perceived value on green loyalty. Another finding is that each variable of green perceived value, green satisfaction, and green trust has a positive effect on green loyalty. Enhancing in green perceived value will also increase consumer satisfaction and trust.
Co-Authors Alfian Dwijati Kuncara Da’isya Arumanda Chitta Fataya Faradilla Yulvia Pratiwi