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All Journal Jurnal Akuntansi Dan Manajemen Jurnal Ekonomi dan Bisnis
Rahmat Purbandono Hardani
STIE YKPN Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN TERHADAP PRODUK FAST FASHION DI INDONESIA Rahmat Purbandono Hardani
Jurnal Akuntansi Dan Manajemen Vol 34 No 3 (2023): JAM Vol 34 No 3 Desember 2023
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v34i3.113

Abstract

Fast fashion is a fashion product that is produced in a short period of time and at a low price, every season fast fashion is able to produce more than 1 fashion of clothing such as summer or winter clothes with various modes. Based on the Industry Ranking on fastretailing.com, the fast fashion industry is controlled by 3 big players, namely INDITEX (ZARA), UNIQLO, and H&M. This research aims to examine the influence of brand awareness on consumer buying interest, the influence of product quality on consumer buying interest, the influence of product price on consumer buying interest, and the influence of promotions on potential consumers' buying interest. The research results show that the four variables above partially have a positive and significant influence on consumer buying interest in fast fashion products.
PENGARUH GAMBAR VISUAL PERINGATAN KESEHATAN PADA KEMASAN ROKOK TERHADAP MINAT BELI KONSUMEN ROKOK Rahmat Purbandono Hardani; Kurniawan Kurniawan
Jurnal Ekonomi Dan Bisnis Vol 16 No 3 (2022): JEB Vol 16 No 3 November 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i3.39

Abstract

Smoking has become a normal activity for the community. At any time, it is very easy to find people who have smoking habits from all walks of life and even ages. Cigarettes are getting easier to find because nowadays cigarettes are easy to get in every shop, even small stalls. Cigarettes are the result of processed tobacco which is unhealthy for consumption, the use of cigarettes is smoked and emits smoke from the mouth using a filter which has many toxic substances in it which are not good for human health. The government is trying to control the spread and public interest in smoking through visual appeals on cigarette packages. Based on the test results, the use of visual images to make smokers aware of the dangers of smoking is effective.
Co-Authors Kurniawan Kurniawan