<![CDATA[The purpose of this studied was to examine the influence of pastoral function and model of the church worship directly on brand image of the church; and the influence of pastoral functions and models of the church worship through mediating the character of Christ's followers on the brand image of the church. This research includes quantitative research with a survey approach; and path analysis models. Pastoral function and model of the church worship as exogenous (independen) variables; the character of Christ's followers as intervening variables, endogenous (dependen) was the brand image of the church. The study population of members of the Gereja Isa Almasih (GIA) congregation who are members of the congregation of Region I, Region II, Region III and Region IV. The sample determination used the Taro Yamane formula with a confidence level of 90%, so the data was taken from 100 respondents. The number of respondents for each region is based on population. From the Regional I there were 34 respondents, from the Regional II 33 respondents, from the Regional III 18 respondents, and the Regional IV 15 respondents. The data obtained from the questionnaire was analyzed with SmartPLS 3. The results of the research analysis show that pastoral function directly has a positive influence on the brand image of the church but is not significant, but through the intervening variables of the character of followers of Christ, the influence becomes positive and significant. The character variable of Christ's followers becomes the complete mediation variable. While the worship model both directly and through variables intervening the character of Christ's followers has a positive and significant influence on the brand image of the church. The character variable of Christ's followers becomes a partial mediation variable.]]>
