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All Journal Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Eduvest - Journal of Universal Studies
Yuanita Handayati
Institut Teknologi Bandung, Indonesia
Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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Proposed Digital Marketing Strategy To Increase Brand Awareness In Advertising Industry (Case Study: PT Saji Media Pratama) Muhammad Farell Javier; Yuanita Handayati; Asnan Furinto
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 8 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/covalue.v14i8.4045

Abstract

In the context of a dynamic market like Indonesia, characterized by rapid population growth and increasing internet usage, OOH advertisers face unique opportunities. Indonesia is among the world's leaders in internet adoption, with a steady rise in users expected in the coming years. This digital transformation, led by social media platforms, offers advertisers a potent tool to connect with their audience. Social media, being a pivotal digital platform, has become integral to marketing strategies and customer engagement. Customers frequently turn to social media to inform their purchase decisions, which has propelled its significance in business strategies. Beyond facilitating customer-business interactions, it fosters customer-to-customer communication, transforming it into a multifaceted communication medium. PT. Saji Media Pratama, an out-of-home (OOH) advertising company based in Indonesia, has been operating since 1996 and has provided assistance to numerous companies in fulfilling their OOH requirements. However, in recent years, the company has encountered challenges as its digital marketing platform has struggled to attract new clients and has resulted in low brand awareness. This study examines the internal and external factors affecting the company in order to offer a digital marketing strategy aimed at increasing brand awareness and client acquisition. The company's internal analysis include the conduct of VRIO analysis, CRM analysis, and content analysis. The company's external analysis include the utilization of Porter's Five Forces analysis, customer analysis, and competitive analysis. The data was acquired by conducting a systematic review of relevant academic journals and by conducting in-depth interviews with both current employees of Saji Media and potential customers. The result will be developed using SWOT analysis to answer the research question and to propose a digital marketing strategy with RACE Planning Framework.
Analyzing Systemic Failures in IT Incident Management: Insights from Post-Mortem Analysis Faris Arifiansyah; Yuanita Handayati
Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i4.51031

Abstract

The reliability of IT systems is critical for fintech companies, where service disruptions can lead to significant financial losses and reputational damage. Despite established incident management frameworks, recurring IT incidents persist, indicating systemic weaknesses in prevention, detection, and response. This study aims to identify the root causes of significant IT incidents, assess detection and resolution challenges, and provide actionable recommendations to enhance incident management. Using a qualitative approach, the research analyzed 26 post-mortem reports from an Indonesian fintech company (August 2023–2024), employing thematic analysis to categorize systemic failures. Findings revealed that 80% of incidents stemmed from internal changes, primarily due to inadequate testing, weak deployment controls, and misconfigured production settings, while 69% lacked proactive alerts, delaying detection. Incident response inefficiencies, such as slow escalations and insufficient post-fix monitoring, further prolonged resolution times. The study highlights the need for stricter change validation, standardized alerting mechanisms, and automated deployment checks to mitigate disruptions. These insights offer practical guidance for fintech and technology companies to reduce incident frequency, improve detection capabilities, and optimize response efficiency. The research contributes to the broader IT incident management field by empirically validating failure patterns in fintech environments and proposing data-driven solutions. Future research could explore AI-driven automation and organizational factors influencing incident handling.
Co-Authors Asnan Furinto Faris Arifiansyah Muhammad Farell Javier