Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia
Gina Apryani Nurunnisha
Fakultas Ekonomi Bisnis, Universitas Widyatama, Bandung
Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Evaluasi Gofood: Mahal dan Bintang Tiga, Repurchase or No? Nurul Hovipah; Gina Apryani Nurunnisha
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v8i12.14398

Abstract

Technology information development changed the customer behaviour in desire in booking hotel room. Online Travel Agent is one of the most advanced products that is currently booming and change the room reservation pattern from direct reservation or go show to room reservation by Online Travel Agent. The purpose of this study was to find the information why the booking pattern changed from direct reservation to online travel agent in order to improve the e-commerce in maintain the guest to still choosing Mercure Nexa Bandung as their preferred hotel to stay in Bandung. The result of the study shows Online Travel Agent can increase hotel occupancy rate because they are accessible, efficient and effective at competitive prices as well the hotel costs with sales cost, fees and employee payroll expenses. Hotel’s management support in developing OTA is needed as an effort to increase number of room reservation from OTA.
Co-Authors Nurul Hovipah