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Kumba Digdowiseiso
Fakultas Ekonomi Jurusan Manajemen Pemasaran, Universitas Nasional
Religion Humanities Chemistry Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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RETRACTED : The Influence of Brand Image, Brand Trust, and Advertising on the Purchase Decision of Wardah Cosmetic Products in Lima Plaza in South Jakarta Mutia Wanda Putry; Resti Hardini; Kumba Digdowiseiso
Journal of Social Science 471-481
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i2.793

Abstract

This research aims to analyze the effect of brand image, brand trust and the advertising of product purchase cosmetics Products in lima plaza area of South Jakarta. This research data using primary data in the form of a questionnaire to 100 respondents who decide to purchase cosmetic products by the method of linear regression Wardah double processed using the software SPSS 17.0. From data that have met the test of validity, reliability test, and a test of regression equation obtained classical assumptions as follows: Y= 0,365X1 + 0,219X2 + 0,302X3. Where to purchase decision variable (Y), brand image (X1), brand trust (X2) and advertising (X3). Feasibility test of the model shows that a third of the free variables examined proven positive effect simultaneously and significantly to variables bound. Through partial hypothesis testing can be known that brand image, brand trust and ads proved positive effect respectively against the decision of purchase i.e. amounting to 53.50% meaning 53.50% variable of the buying decision can be explained by the variables are free i.e. brand image, brand trust and ads while the rest 46% is explained by other variables that do not enter into this research.
RETRACTED : The Influence of Service Quality, Brand Image and Customer Relationship Management on Indomaret Customer Loyalty Padurenan Village, East Bekasi Muhammad Lutfi Rizaldi; Resti Hardini; Kumba Digdowiseiso
Journal of Social Science 433-444
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i2.792

Abstract

This study aims to analyze the influence of service quality, brand image and customer relationship management to customer loyalty. This research is conducted by using the primary data of multiple linear equations of customer loyalty is LP = 3.346 + 0.338 KP + 0.298 BI + 0.222 CRM. Testing statistical model of F customer loyalty test obtained with Fcount of 32,271 with value of sig 0,000 which mean value of service quality, brand image and customer relationship management have positive and significant influence to customer loyalty. Test T customer loyalty obtained service quality of 3,337 with value of sig 0,001 <0,05, brand image equal to 3,363 with value of sig 0,001 <0,05, and customer relationship management equal to 2,802 with value of sig 0,006 <0,05 meaning service quality, Brand image and customer relationship management have a positive and significant impact on customer loyalty. The value of determination coefficient (R2) customer loyalty equal to 0,502 or 50,2% improvement of customer loyalty variable can be explained by service quality variable, brand image and customer relationship management the rest 49,8% explained other variable not enter into this research.
RETRACTED : The Influence of Service Quality, Brand Image and Customer Relationship Management on Indomaret Customer Loyalty Padurenan Village, East Bekasi Muhammad Lutfi Rizaldi; Resti Hardini; Kumba Digdowiseiso
Journal of Social Science Vol. 5 No. 2 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i2.792

Abstract

This study aims to analyze the influence of service quality, brand image and customer relationship management to customer loyalty. This research is conducted by using the primary data of multiple linear equations of customer loyalty is LP = 3.346 + 0.338 KP + 0.298 BI + 0.222 CRM. Testing statistical model of F customer loyalty test obtained with Fcount of 32,271 with value of sig 0,000 which mean value of service quality, brand image and customer relationship management have positive and significant influence to customer loyalty. Test T customer loyalty obtained service quality of 3,337 with value of sig 0,001 <0,05, brand image equal to 3,363 with value of sig 0,001 <0,05, and customer relationship management equal to 2,802 with value of sig 0,006 <0,05 meaning service quality, Brand image and customer relationship management have a positive and significant impact on customer loyalty. The value of determination coefficient (R2) customer loyalty equal to 0,502 or 50,2% improvement of customer loyalty variable can be explained by service quality variable, brand image and customer relationship management the rest 49,8% explained other variable not enter into this research.
RETRACTED : The Influence of Brand Image, Brand Trust, and Advertising on the Purchase Decision of Wardah Cosmetic Products in Lima Plaza in South Jakarta Mutia Wanda Putry; Resti Hardini; Kumba Digdowiseiso
Journal of Social Science Vol. 5 No. 2 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i2.793

Abstract

This research aims to analyze the effect of brand image, brand trust and the advertising of product purchase cosmetics Products in lima plaza area of South Jakarta. This research data using primary data in the form of a questionnaire to 100 respondents who decide to purchase cosmetic products by the method of linear regression Wardah double processed using the software SPSS 17.0. From data that have met the test of validity, reliability test, and a test of regression equation obtained classical assumptions as follows: Y= 0,365X1 + 0,219X2 + 0,302X3. Where to purchase decision variable (Y), brand image (X1), brand trust (X2) and advertising (X3). Feasibility test of the model shows that a third of the free variables examined proven positive effect simultaneously and significantly to variables bound. Through partial hypothesis testing can be known that brand image, brand trust and ads proved positive effect respectively against the decision of purchase i.e. amounting to 53.50% meaning 53.50% variable of the buying decision can be explained by the variables are free i.e. brand image, brand trust and ads while the rest 46% is explained by other variables that do not enter into this research.
Co-Authors Muhammad Lutfi Rizaldi Mutia Wanda Putry Resti Hardini