Article Per Year (5 Year)
p-Index From 2021 - 2026
1.126
P-Index
This Author published in this journals
All Journal Journal of Social Science Jurnal Indonesia Sosial Sains
Ratlan Pardede
Universitas Bunda Mulia
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
The Influence of Brand Awareness and Electronic Word of Mouth on Purchase Decisions with TikTok Social Media Marketing Live Stream as mediation: A Study on Brand Cosmetic Product Consumers; Skintific in Indonesia Mira Puspita; Ratlan Pardede
Jurnal Indonesia Sosial Sains Vol. 4 No. 11 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i11.924

Abstract

Currently, live-streaming shopping on social media is growing rapidly. This is because the development of cellular communication technology is also increasingly developing. This research aims to investigate how Brand Awareness and E-WOM influence consumer decisions mediated by live streaming on social media for a cosmetics brand. The population of this research is TikTok customers who use the application to purchase their product needs. Data collection uses an online survey with Google Forms. There were 403 respondents who met the respondent criteria. The analytical method used is SEM PLS. The research results show that Brand Awareness has a positive and significant effect on Purchase Decision, E-WOM has a positive and significant effect on Purchase Decision, Brand Awareness has a positive and significant effect on Live Streaming, E-WOM has no direct effect on Live Streaming, Live Streaming has a positive effect and significant to Purchase Decision, Live Streaming mediates Brand Awareness to Purchase Decision, and Live Streaming does not mediate E-WOM to Purchase Decision
Influence Social Media Marketing, Content Marketing And Event Marketing Towards Purchase Intention Mediated By Customer Engagement Muhammad Dharma Nusantara; Ratlan Pardede
Jurnal Indonesia Sosial Sains Vol. 4 No. 11 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i11.925

Abstract

The Fast Moving Consumer Good (FMCG) industry, one of Indonesia's main industries which is closely related to the retail sector, and makes a significant contribution to the national economy, especially food and beverages, experienced an increase of 3.6% in the first quarter of 2022. Transformation of the e-commerce business model Currently, it is not only limited to the B2C (business-to-customer) e-commerce business model, but the B2B (business-to-business) e-commerce business model has spread in Indonesia, making it easier for retail businesses to meet their stock needs for goods for sale. In this study, AMOS version 24 was used to process data from 250 respondents and the quota sampling method from five regions and the criteria for respondents using B2B e-commerce applications. The research focuses on looking at the impact of marketing via social media, marketing content and marketing events on customer interests which mediate purchasing intentions. The results showed that marketing via social media and customer presence had a positive and significant effect on purchase intentions, then marketing events had a positive and significant effect on customers. Meanwhile, marketing content and marketing events have no effect on purchase intentions, marketing via social media and marketing content also do not have a positive and significant effect on customers. Meanwhile, the mediating effect of customers is unable to provide a positive and significant influence on marketing via social media and marketing content on the purchase intention of stall or grocery store owners using B2B e-commerce applications.
Influence E-Service Quality Towards Customer Retention and Word of Mouth (WOM) Mediated By Customer Satisfaction Syalsabila Mei Yasfi; Ratlan Pardede
Jurnal Indonesia Sosial Sains Vol. 4 No. 11 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i11.927

Abstract

This study aims to investigate various significant relationships in the context of the online retail industry. The focus includes analyzing the positive influence of E-Service Quality on Customer Retention, Customer Satisfaction, and Word of Mouth, as well as identifying the positive influence of E-Service Quality on Customer Satisfaction. Furthermore, this study looked for the positive influence of Customer Satisfaction on Customer Retention and Word of Mouth. In addition, the study will also consider the effect of E-Service Quality on Customer Retention and Word of Mouth by mediating through Customer Satisfaction. This study used quantitative methods with survey techniques using questionnaires. The research sample was 190 respondents domiciled in Jabodetabek. The research instrument is prepared based on the operationalization of variables measured using the Likert scale. This research concludes that E-Service Quality plays an important role in influencing Customer Retention, Customer Satisfaction, and Word of Mouth in the context of the online retail industry. The quality of electronic services has a positive and significant impact on customer retention, retaining customers, and influencing their satisfaction. In addition, the quality of electronic services also plays a role in the development of brand reputation through positive recommendations and word-of-mouth influence. The results also show that Customer Satisfaction has a central role in linking the quality of electronic services with Customer Retention and Word of Mouth
The Effect Of Product Development, Price, And After-Sales Service On Purchase Intention Mediated By Electronic Word Of Mouth On Ryu Brand Power Tool Products In Jakarta, Indonesia Djadja Nurdjaman; Ratlan Pardede
Journal Of Social Science (JoSS) Vol 3 No 9 (2024): JOSS: Jurnal Of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v3i9.360

Abstract

This study explores the impact of product development, pricing strategies, and after-sales service on purchase intention, with a specific focus on the mediating role of electronic word of mouth (eWOM) in the context of RYU brand power tool products in Jakarta, Indonesia. The research aims to identify how these key factors influence consumer behavior and decision-making processes in a competitive market environment. Data were collected through surveys from a sample of consumers in Jakarta, and the relationships between variables were analyzed using structural equation modeling (SEM). The findings reveal that product development and price significantly affect purchase intention, while after-sales service exerts a moderate influence. Moreover, eWOM is found to be a critical mediator that amplifies the impact of these factors on purchase intention. This study provides valuable insights for marketers and business practitioners in enhancing consumer engagement and driving sales through strategic focus on product innovation, competitive pricing, and effective after-sales services, while leveraging the power of eWOM.
The Influence of Brand Awareness and Electronic Word of Mouth on Purchase Decisions with TikTok Social Media Marketing Live Stream as mediation: A Study on Brand Cosmetic Product Consumers; Skintific in Indonesia Mira Puspita; Ratlan Pardede
Jurnal Indonesia Sosial Sains Vol. 4 No. 11 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i11.924

Abstract

Currently, live-streaming shopping on social media is growing rapidly. This is because the development of cellular communication technology is also increasingly developing. This research aims to investigate how Brand Awareness and E-WOM influence consumer decisions mediated by live streaming on social media for a cosmetics brand. The population of this research is TikTok customers who use the application to purchase their product needs. Data collection uses an online survey with Google Forms. There were 403 respondents who met the respondent criteria. The analytical method used is SEM PLS. The research results show that Brand Awareness has a positive and significant effect on Purchase Decision, E-WOM has a positive and significant effect on Purchase Decision, Brand Awareness has a positive and significant effect on Live Streaming, E-WOM has no direct effect on Live Streaming, Live Streaming has a positive effect and significant to Purchase Decision, Live Streaming mediates Brand Awareness to Purchase Decision, and Live Streaming does not mediate E-WOM to Purchase Decision
Influence Social Media Marketing, Content Marketing And Event Marketing Towards Purchase Intention Mediated By Customer Engagement Muhammad Dharma Nusantara; Ratlan Pardede
Jurnal Indonesia Sosial Sains Vol. 4 No. 11 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i11.925

Abstract

The Fast Moving Consumer Good (FMCG) industry, one of Indonesia's main industries which is closely related to the retail sector, and makes a significant contribution to the national economy, especially food and beverages, experienced an increase of 3.6% in the first quarter of 2022. Transformation of the e-commerce business model Currently, it is not only limited to the B2C (business-to-customer) e-commerce business model, but the B2B (business-to-business) e-commerce business model has spread in Indonesia, making it easier for retail businesses to meet their stock needs for goods for sale. In this study, AMOS version 24 was used to process data from 250 respondents and the quota sampling method from five regions and the criteria for respondents using B2B e-commerce applications. The research focuses on looking at the impact of marketing via social media, marketing content and marketing events on customer interests which mediate purchasing intentions. The results showed that marketing via social media and customer presence had a positive and significant effect on purchase intentions, then marketing events had a positive and significant effect on customers. Meanwhile, marketing content and marketing events have no effect on purchase intentions, marketing via social media and marketing content also do not have a positive and significant effect on customers. Meanwhile, the mediating effect of customers is unable to provide a positive and significant influence on marketing via social media and marketing content on the purchase intention of stall or grocery store owners using B2B e-commerce applications.
Influence E-Service Quality Towards Customer Retention and Word of Mouth (WOM) Mediated By Customer Satisfaction Syalsabila Mei Yasfi; Ratlan Pardede
Jurnal Indonesia Sosial Sains Vol. 4 No. 11 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i11.927

Abstract

This study aims to investigate various significant relationships in the context of the online retail industry. The focus includes analyzing the positive influence of E-Service Quality on Customer Retention, Customer Satisfaction, and Word of Mouth, as well as identifying the positive influence of E-Service Quality on Customer Satisfaction. Furthermore, this study looked for the positive influence of Customer Satisfaction on Customer Retention and Word of Mouth. In addition, the study will also consider the effect of E-Service Quality on Customer Retention and Word of Mouth by mediating through Customer Satisfaction. This study used quantitative methods with survey techniques using questionnaires. The research sample was 190 respondents domiciled in Jabodetabek. The research instrument is prepared based on the operationalization of variables measured using the Likert scale. This research concludes that E-Service Quality plays an important role in influencing Customer Retention, Customer Satisfaction, and Word of Mouth in the context of the online retail industry. The quality of electronic services has a positive and significant impact on customer retention, retaining customers, and influencing their satisfaction. In addition, the quality of electronic services also plays a role in the development of brand reputation through positive recommendations and word-of-mouth influence. The results also show that Customer Satisfaction has a central role in linking the quality of electronic services with Customer Retention and Word of Mouth
Co-Authors Djadja Nurdjaman Mira Puspita Muhammad Dharma Nusantara Syalsabila Mei Yasfi