Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Business Management
Syahyunan
Universitas Sumatera Utara
Religion Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PROMOTION STRATEGY AND WORD OF MOUTH ON PURCHASE DECISIONS WITH BRAND AWARENESS AS A MODERATING VARIABLE ON BEZZIE MINI SOCCER Al Hilal Akbar Ferdynanda; Endang Sulistya Rini; Syahyunan
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 6 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i6.4964

Abstract

This study aims to analyze the influence of promotional strategies and word of mouth on purchase decisions, with brand awareness as a moderating variable at Bezzie Mini Soccer. Competition in the sports industry, particularly in mini soccer field rentals, is becoming increasingly intense, requiring effective marketing strategies to sustain and enhance consumer purchasing decisions. The research adopts a quantitative approach through a survey method involving 85 respondents who have previously used Bezzie Mini Soccer's services. The data analysis technique employed is Structural Equation Modeling – Partial Least Square (SEM-PLS). The results indicate that both promotional strategies and word of mouth have a positive and significant effect on purchase decisions. Brand awareness also significantly influences purchase decisions and moderates the relationship between promotional strategies and word of mouth with purchase decisions. These findings highlight the importance of consistent promotion, positive recommendations, and strong brand awareness in shaping consumer purchasing behavior.
The Effect Of Stock Price Volatility, Stock Trading Volume And Market Capitalization On Stock Returns With The Moderation Of The Company's Reputation In Banking Sector Companies That Listed On The Indonesia Stock Exchange Qori Fadla Ajmilia; Nisrul Irawati; Syahyunan
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.179

Abstract

This study aims to analyze the influence of stock price volatility, trading volume, and market capitalization on stock returns in banking companies listed on the Indonesia Stock Exchange during the 2019–2023 period. In addition, this study also examines the role of company reputation as a moderation variable. The research sample was determined using the purposive sampling technique, so that 22 companies were obtained as a research sample. The analysis method used in this study is Moderate Regression Analysis (MRA). The results of the study show that stock price volatility has a positive and significant effect on stock returns, stock trading volume has a negative but insignificant effect on stock returns. In addition, market capitalization has a negative but not significant effect on stock returns. Other results show that the company's reputation moderates the effect of stock price volatility on stock returns negatively and significantly, then the company's reputation does not moderate the effect of stock trading volume on stock returns positively and significantly, and the company's reputation also does not moderate the effect of market capitalization on returns stocks negatively and significantly. These findings imply that the management of stock price volatility and the development of a company's reputation need to be considered strategically in order to increase stock returns, while trading volume and market capitalization require a more comprehensive analytical approach in investment decision-making in banking companies
Co-Authors Al Hilal Akbar Ferdynanda Endang Sulistya Rini Nisrul Irawati Qori Fadla Ajmilia