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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Simki Economic
Mashudi Mashudi
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Kolaborasi Strategi Branding Produk Oreo X Blackpink Melalui Pemanfaatan Popularitas Blackpink Novi Tri Oktavia; Risqika Yunafiroh; Agus Eko Sujianto; Mashudi Mashudi; Dwi Astuti Wahyu Nurhayati
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.8816

Abstract

Creating new product brings big impact to be rejected by the market because most of societies have not known yet the brand product. One of the strategies which can be done the manufacturer is by conducting collaboration with other products to attract the public’s interest in buying rate today, instead of other effort. In this case, the researcher intends to conduct a study related to the collaboration with other products which is often done by Oreo Biscuit products. This research deploys the descriptive qualitative approach by applying the case study method. The sample of the research was 33 respondents. The result of this study was collaboration product which was done with Oreo Biscuit product and Blackpink Girl Band, this collaborative working could be accepted successfully in the market especially most of the society who become Black pink Girl Band, they want to get Oreo X Black pink enthusiastically. Not only must a few of consumers wait for getting the product of Oreo X Black pink because this product was sold fast even though products of Oreo X Blackpink were displayed in the shelves of minimarket, supermarket, or social media.
Analisis Penentuan Harga Jual pada Usaha Thrifting di @mozza.thriift Antri Arta; M. Agus Salim Lutfi; Agus Eko Sujianto; Mashudi Mashudi
Jurnal Simki Economic Vol 7 No 1 (2024): Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i1.365

Abstract

This research analyzes the determination of selling prices in the thrifting business at @MOZZA.THRIIFT. The purpose of this study is to identify factors that influence the determination of selling prices and provide recommendations for effective pricing strategies. The research method used is a qualitative approach with interviews with the owner and manager of @MOZZA.THRIIFT and secondary data analysis. The analysis was used to identify factors that influence pricing, and analysis was used to formulate pricing strategies. The research findings show that product quality, brand, market demand, and economic conditions affect pricing in thrifting businesses. Pricing strategy recommendations include price differentiation based on product quality and condition, dynamic pricing, and appropriate sales promotion. The implication of this research is the importance of paying attention to these factors in determining the optimal selling so that thrifting businesses can increase their profits and competitiveness. The results of this study can be a guide for thrift business owners and managers in optimizing pricing strategies to achieve success in the thrifting industry.
Co-Authors Agus Eko Sujianto Antri Arta Dwi Astuti Wahyu Nurhayati M. Agus Salim Lutfi Novi Tri Oktavia Risqika Yunafiroh