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All Journal Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research International Journal of Economic Entrepreneurship and Business Management
Joko Prathomo
Sekolah Tinggi Ilmu Ekonomi Mujahidin
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Strategi Pemasaran dalam Meningkatkan Omzet Pedagang di Pasar Buah Desa Tinading Kecamatan Lampasio Kabupaten Tolitoli Ismail; Samsudin B. Messa; Joko Prathomo
MISTER: Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 1 No. 2 (2024): APRIL
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/mister.v1i2.1450

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalis strategi pemasaran dalam meningkatan omzet pedagang di Pasar Buah Desa Tinading. Penelitian ini menggunakan desain penelitian kualitatif. Sumber data berupa data primer, yaitu data yang di peroleh melalui wawancara serta dokumentasi yang berkaitan dengan penelitian ini. Teknik analis is data yang digunakan adalah Analisis SWOT terdapat Kekuatan (Strength), Peluang (Opportunities), Kelemahan (Weaknesses) dan Ancaman (Threats).Berdasarkan Hasil penelitian dan pembahasan dapat dis impulkan bahwa Strategi Pemasaran sangat berperan penting dalam meningkatkan Omzet pedagang di pasar buah desa Tinading disebabkan oleh lokasi yang cukup strtegis yang mudah di jangkau oleh pembeli atau konsumen selain itu Buah-buahan yang dijual sangat berkualitas dan pelayanan yang cukup baik sehingga memberikan kenyaman saat berbelaja bagi para konsumen atau para penjual.
ANALYSIS OF CLOVE LEAF OIL REFINING BUSINESS INCOME IN SIBALUTON VILLAGE, BASIDONDO DISTRICT: ANALISIS PENDAPATAN USAHA PEMURNIAN MINYAK DAUN CENGKEH DI DESA SIBALUTON, DISTRIK BASIDONDO Moh. Nasir Dg Marumu; Joko Prathomo; Sri Wahyuni
International Journal of Economic Entrepreneurship and Business Management Vol. 3 No. 1 (2024): Strategic Management and Economic Growth for Small and Medium Enterprises
Publisher : STIE MUJAHIDIN TOLITOLI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65212/8gc68h73

Abstract

This study aims to find out how much Clove Leaf Oil Distillation Business Income in Sibaluton Village, Basidondo District (Case Study of Hasril Clove Leaf Oil Distillation). This study uses a qualitative research design. The data source is in the form of primary data, namely data obtained from the results of interviews and documentation related to this research. The data analysis methods used are qualitative and quantitative descriptive, namely production cost analysis, revenue analysis, income analysis, and cost revenue analysis (R/C Ratio). Based on the results of research and discussion, it shows that the total cost incurred by the Clove Leaf Oil Refining Business in Sibaluton Village, Basidondo District (Case Study of Hasril Clove Leaf Oil Refining) in running its business during 2023 is Rp. 155,532,000 and revenue is Rp. 211,200,000. This shows that the revenue of the clove leaf oil refining business for 1 year is Rp. 55,668,000 and the feasibility of the clove leaf oil refining business is the receipt of the R/C Ratio cost of 1.35. So, this shows that more than one means that the Clove Leaf Oil Distillation Business in Sibaluton Village, Basidondo District (Case Study of Hasril Clove Leaf Oil Distillation) is worth trying.
Co-Authors Ismail Moh. Nasir Dg Marumu Samsudin B. Messa Sri Wahyuni