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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Academia Open
Junita Pratiwi
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance Medicine & Pharmacology Public Health Social Sciences

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Strategi Dan Program Pemasaran Global M. Ridho Al Aziz; Bunga Dwi Anjani; Junita Pratiwi; Nabila Rizki Erjani; Suhairi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 8 No 4 (2023)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v8i4.21252

Abstract

Abstrak Dengan pengungkapan dan analisis data, konteksnya akan mengarah pada studi kasus Strategi Dan Program Pemasaran Global. Penulis juga akan menjelaskan mengapa unsur mutu produk bisa menjadi begitu penting dalam Pemasaran global. Metode yang digunakan dalam penelitian ini adalah pengolahan dan pengumpulan data. Data penelitian yang dikumpulkan diperoleh dari jurnal online berdasarkan topik pembahasan. Sederhananya, pengaruh strategi dan budaya sangat penting karena memungkinkan keberhasilan besar atau kegagalan total. Kerugian bukan berasal dari berwirausaha, kerugian adalah bagian dari kehidupan. Jika peneliti lain hanya melakukan penelitian teoretis, mereka tidak dapat mengevaluasi kinerja perusahaan secara penuh. Dalam hal ini, penulis sangat kompeten dan profesional. Sebagai sistem perdagangan internasional, standar mutu mampu mempengaruhi pasar global. Dari segi kemampuan pemasaran, pemahaman dan pengenalan aspek budaya dapat dikatakan sangat baik, karena selalu bertanggung jawab atas hasilnya.
Mergers Trigger Significant Shifts in Company Stock Performance Junita Pratiwi; Saparuddin Siregar; Suhairi Suhairi
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.11441

Abstract

General Background: Mergers are strategic business activities aimed at enhancing competitiveness, operational efficiency, and shareholder value through the consolidation of two companies. Specific Background: In the Indonesian capital market, corporate mergers among publicly listed firms are becoming increasingly relevant as investors seek signals that predict future financial performance. Knowledge Gap: Despite numerous merger activities, empirical evidence on the financial impact of mergers in Indonesia remains limited and inconclusive. Aims: This study investigates the financial performance of eight public companies listed on the Indonesia Stock Exchange following mergers, to determine if significant changes occur. Results: Using a quantitative approach with purposive sampling and secondary data from IDX, IDN Financial, and Investing websites, financial ratios before and after the merger were compared through a T-test. The analysis revealed statistically significant differences in all observed financial ratios post-merger.Novelty: The study offers contextual evidence on how mergers in emerging markets like Indonesia can reshape financial performance, supporting investment decisions based on merger outcomes. Implications: These findings contribute to a better understanding for market investors, indicating that mergers may serve as reliable indicators for potential profitability and improved financial health in the post-merger period. Highlights: Mergers significantly affect company financial ratios. T-test reveals post-merger performance shifts. Results guide investors in stock decision-making. Keywords: Merger Impact, Financial Performance, Indonesia Stock Exchange, Quantitative Analysis, Investor Strategy
Co-Authors Bunga Dwi Anjani M. Ridho Al Aziz Nabila Rizki Erjani Saparuddin Siregar