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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Economic, Bussines and Accounting (COSTING)
Hafiz Dwi Septadianto
Universitas Pelita Bangsa
Economics, Econometrics & Finance Social Sciences

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Analisis Studi Kelayakan Bisnis Pada Dapur Bilqis Cake & Cookies Ditinjau Dari Aspek Pasar Pemasaran, Hukum Dan Produksi Hafiz Dwi Septadianto; Irsyad Nasyirudin Nur; Silvanus Deni Karista; Surya Andika; RR. Wening Ken Widodasih
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.21409

Abstract

Studi ini dilakukan dengan tujuan untuk menilai keberhasilan usaha makanan ringan Dapur Bilqis Cake & Cookies di Desa Karangsari, untuk menilai keberlanjutan bisnis dari perspektif pasar pemasaran, hukum dan produksi. Studi ini merupakan jenis penelitian empiris yang dilakukan dilapangan. Hasil studi ini menunjukan bahwa usaha makanan ringan Dapur Bilqis Cake & Cookies di Desa Karangsari dari aspek pasar pemasaran, hukum dan produksi dikatakan layak, karena media promosi yang digunakan dengan baik melalui platform sosial media maupun dari orang ke orang secara langsung. Strategi pemasaran yang efektif untuk produk yang memiliki standar kualitas yang tinggi, harga yang terjangkau agar dapat diakses oleh berbagai golongan masyarakat, pendistribusian yang cukup luasdiberbagai daerah di Cikarang dan sekitarnya. Aspek hukum yangterdaftar meliputi Nomor Induk Berusaha, merek dagang serta legalitas dan aspek produksi yang meliputi proses pembuatan yang tidak sulit dan penggunaan bahan baku berkualitas tinggi.
Pengaruh Strategi Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Pelanggan Restotan Cepat Saji Mcdonald’s Di Jababeka Cikarang) Hafiz Dwi Septadianto; Pupung Purnamasari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10471

Abstract

This study aims to analyze the influence of promotional strategies, price, and service quality on customer satisfaction at the McDonald's fastfood restaurant in Jababeka Cikarang. The research method used is quantitative, with data collection techniques through questionnaires distributed to 100 McDonald's customers in the area. Data analysis was conducted using SmartPLS 3 software to test the relationship model between variables. The results of the 1) study indicate that promotional strategies have a positive and significant effect on customer satisfaction. 2) Price was also found to have a positive and significant effect on customer satisfaction. Additionally, 3) service quality has a positive and significant effect on customer satisfaction. 4) Overall, these three variables promotional strategies, price, and service quality simultaneously influence customer satisfaction at McDonald's in Jababeka Cikarang. These findings suggest that to enhance customer satisfaction, McDonald's management needs to continually optimize promotional strategies, set competitive prices, and maintain as well as improve the quality of service provided. This study provides practical contributions to the management of fastfood restaurants in terms of improving customer satisfaction through effective marketing strategies, appropriate pricing, and high-quality service.
Co-Authors Irsyad Nasyirudin Nur Pupung Purnamasari R. R. Wening Ken Widodasih Silvanus Deni Karista Surya Andika