Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Unram Journal of Community Service (UJCS) Proceeding UMSurabaya
Halimatus Sa'diyah
Universitas Muhammadiyah Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
DAMPAK PANDEMI COVID-19 TERHADAP PENDAPATAN NELAYAN UDANG REBON DI SUKOLILO BARU SURABAYA Evaningtyas Putri Windiawati; Anna Marina; Fitri Nuraini; Halimatus Sa'diyah
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A COVID-19 pandemic occurred in Indonesia in early March 2020, precisely after the discovery of 2 people cases who were identified as being exposed to the COVID-19 virus. COVID-19 was first discovered in Wuhan, China. The rapid spread had resulted in almost the entire world being affected by the pandemic. The impact that was felt the most is the economic sector. The research purpose determined the impact of the COVID -19 pandemic on the income of Rebon Shrimp fishermen in Sukolilo Baru Surabaya before and during the pandemic. This research approach used the Qualitative Phenomenology method because the researcher looked at the phenomena that occurred during the COVID-19 pandemic. The result found the highest percentage of income ratio obtained by fishermen was 77%. The impact of the pandemic showed that in a drastic drop in income. The provision, socialization, and training of fishermen's mothers and fathers can greatly help them to stabilize the economy. Innovations and ideas that can be developed for the acqu isition of rebon shrimp, for example made into shrimp paste, shredded rebon shrimp, and others can become big business opportunities for fishermen in Sukolilo Baru.Keywords: Income, Impact of the COVID-19 Pandemic, Comparison.
Improving the Competitiveness of Peanut Chip MSMEs through Logo Rebranding and Product Innovation “PICA” Halimatus Sa'diyah; Astri Puji Nur Rohma; Lisa Febriana Sutikno; Nonni Yap; Evi Dwi Kartikasari
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1320

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economic development; however, many food-based MSMEs face competitiveness challenges due to limited product differentiation, weak brand identity, and inadequate marketing strategies. This community service program aimed to enhance the competitiveness of a peanut chip MSME through integrated product innovation, logo rebranding, marketable packaging design, and digital marketing optimization under the brand “PICA” (Rich-Flavored Peanut Chips). The program was implemented through several stages, including field observation and problem analysis, product formulation and processing trials, visual identity redesign, packaging development, digital promotional media creation, and monitoring and evaluation. Product innovation focused on transforming conventional fried peanuts into thin, crispy peanut chips with multiple flavor variants to increase sensory appeal and market differentiation. Rebranding activities involved redesigning the logo, selecting appropriate color schemes and typography, and creating a consistent brand identity aligned with modern consumer preferences. Packaging was upgraded from simple transparent plastic to premium standing pouches with informative and visually attractive labels to improve product perception and shelf competitiveness. In addition, digital marketing was strengthened through the use of Instagram and WhatsApp Business to expand market reach and enhance consumer engagement. The results demonstrated improvements in product quality, visual attractiveness, brand recognition, and promotional effectiveness. Overall, the integration of product innovation, rebranding, marketable packaging, and digital marketing proved effective in increasing the competitiveness and growth potential of peanut chip MSMEs. This program highlights the importance of comprehensive innovation strategies in supporting sustainable MSME development in the increasingly competitive food industry.
Co-Authors Anna Marina Astri Puji Nur Rohma Evaningtyas Putri Windiawati Evi Dwi Kartikasari Fitri Nuraini Lisa Febriana Sutikno Nonni YAP