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Ryan Hidayat
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Analisis Penggunaan Asuransi Jiwa dalam Pembiayaan Mudharabah di BPRS Gebu Prima Medan Ryan Hidayat; Maryam Batubara
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.1486

Abstract

This research discusses the use of life insurance in mudharabah financing at BPRS Gebu Prima Medan. The introduction explains the background to the importance of using life insurance in the context of sharia financing, especially in minimizing credit risk and providing financial protection for customers. The literature review outlines theories related to sharia financing and the role of life insurance in risk management. The research method used is a qualitative approach with data collection techniques in the form of interviews and direct observation. The research results show that the majority of BPRS Gebu Prima Medan customers who take advantage of mudharabah financing also take out life insurance protection. The profile of customers who tend to use life insurance are those who have a significant risk of death, such as micro and small entrepreneurs with large family responsibilities. However, there is still a small number of customers who have not utilized life insurance products, so further research is needed to understand the factors that influence customer decisions and strategies that can be implemented to increase the adoption of life insurance products among customers.
Analisis Strategi Pemasaran Dalam Meningkatkan Minat Masyarakat Untuk Ikut Berasuransi Di PT Prudential Syariah Cabang Medan Ryan Hidayat; Zainarti
Jurnal Akuntansi Keuangan dan Bisnis Vol. 2 No. 3 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jakbs.v2i3.2038

Abstract

Artikel ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh PT. Prudential Syariah Cabang Medan dalam meningkatkan minat masyarakat untuk berasuransi. Metode penelitian yang digunakan adalah metode deskriptif dengan pendekatan kualitatif, dimana data dikumpulkan melalui wawancara mendalam, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa PT. Prudential Syariah Cabang Medan berhasil meningkatkan minat masyarakat melalui berbagai strategi pemasaran, seperti edukasi mengenai pentingnya asuransi syariah, penggunaan media sosial untuk tempat pemasaran, serta kerjasama dengan berbagai komunitas dan lembaga pendidikan. Implementasi strategi ini tidak hanya berhasil meningkatkan jumlah nasabah, tetapi juga membangun kesadaran dan pemahaman masyarakat terhadap produk asuransi syariah.
Co-Authors Maryam Batubara Zainarti