Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JER
Lik Anah
Universitas Hasyim Asy’ari Jombang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Financial Technologies Utilization to Increase the Competitive Advantage of Product Marketing Lilis Sugi Rahayu Ningsih; Lik Anah
Jurnal Economic Resource Vol. 4 No. 2 (2021): September-April
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v4i2.296

Abstract

This research aimed to determine the effect of financial technologies utilization to increase the competitive advantage of product marketing at the MSME (micro, small, and medium enterprise) micro community Go Nganjuk on facing the 2019 corona virus disease pandemic (COVID-19) by using multiple linear regression analysis method which is strengthened by qualitative analysis. Determination of sample of 40 respondents with a total population of 250 respondents. The result of the study through the distribution of questionnaires and using reliability and validity tests, as well as classical assumption test, which consisting of normality test and heteroscedasticity test, there is an effect of financial technology utilization in the competitive advantage of product marketing. Indicators that affect the financial technology variable. Concluding the results of the study that the maximum use of financial technology can increase competitive advantage in product marketing activities at the MSME Micro Community GO Nganjuk.
Co-Authors Lilis Sugi Rahayu Ningsih