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All Journal Perwira Journal of Economics and Business (PJEB) JER
Lik Anah
Universitas Hasyim Asy’ari Jombang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Financial Technologies Utilization to Increase the Competitive Advantage of Product Marketing Lilis Sugi Rahayu Ningsih; Lik Anah
Jurnal Economic Resource Vol. 4 No. 2 (2021): September-April
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v4i2.296

Abstract

This research aimed to determine the effect of financial technologies utilization to increase the competitive advantage of product marketing at the MSME (micro, small, and medium enterprise) micro community Go Nganjuk on facing the 2019 corona virus disease pandemic (COVID-19) by using multiple linear regression analysis method which is strengthened by qualitative analysis. Determination of sample of 40 respondents with a total population of 250 respondents. The result of the study through the distribution of questionnaires and using reliability and validity tests, as well as classical assumption test, which consisting of normality test and heteroscedasticity test, there is an effect of financial technology utilization in the competitive advantage of product marketing. Indicators that affect the financial technology variable. Concluding the results of the study that the maximum use of financial technology can increase competitive advantage in product marketing activities at the MSME Micro Community GO Nganjuk.
GOOD GOVERNANCE DALAM PENINGKATKAN KUALITAS PELAYANAN PUBLIK DI KANTOR DESA CANDIMULYO JOMBANG Zhelika Sari; Lik Anah
Perwira Journal of Economics & Business Vol 3 No 2 (2023)
Publisher : UNPERBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjeb.v3i2.204

Abstract

This research was conducted to find out how the implementation of good governance in improving the quality of public services at the Candimulyo village office. This research was conducted in the public service department. The research method that the writer uses is descriptive qualitative and the source of the data is obtained through documentation and literature study with reference to internet media and village RPJM files. The collection technique used by the author is observation, interviews, and documentation. Good governance or good governance has principles that can be applied in the public service system. According to UNDP, the principles are participation, rule of law, openness, responsiveness, consensus- oriented, fairness, effectiveness and efficiency, and strategic vision. At the Candimulyo Village Office there are several principles of Good governance that have been applied, such as the principle of the rule of law, the principle of responsiveness, and the principle of openness. These principles can be a starting point for implementing other good governance principles, so that the quality of public services at the Candimulyo Village Office will be better.
KETIKA INFLASI DAN KETIDAKPASTIAN MENEKAN: REFLEKSI DOOM SPENDING DAN PENTINGNYA LITERASI EKONOMI Shella Rizqi Amelia; Lik Anah; Widadatul Ulya
Perwira Journal of Economics & Business Vol 5 No 2 (2025)
Publisher : UNPERBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjeb.v5i2.589

Abstract

The phenomenon of doom spending, or impulsive consumption behavior as an emotional escape, has become increasingly prevalent amid global economic uncertainty. Economic crises, high inflation, and job insecurity are key drivers of irrational consumer behavior. This study aims to systematically review the literature examining the relationship between macroeconomic pressures, doom spending behavior, and the role of economic literacy as a mitigation tool. Using a systematic literature review approach, this research analyzes scholarly articles published between 2018 and 2025 from reputable sources. The findings indicate that macroeconomic pressure significantly contributes to doom spending behavior, and economic literacy plays an essential role in shaping rational consumer decision-making. However, economic literacy alone is insufficient without self-regulation and digital awareness of consumerist influences. This study highlights the urgency of enhancing economic literacy programs that are adaptive to digital challenges and macroeconomic dynamics. Keywords: doom spending, economic literacy, macroeconomic pressure, consumer behavior, literature review
Co-Authors Lilis Sugi Rahayu Ningsih Shella Rizqi Arfianti, Shella Rizqi Ulya, Widadatul Zhelika Sari